The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1993 One Show - Advertising

Agency Cliff Freeman & Partners / New York

Client Little Caesar Enterprises


Consumer Television / Consumer Television :30/:25 Campaign

Annual ID


1993 Awards



Production Company

Steifel & Co.
Harmony Pictures
Crossroads Films

Art Director

Donna Weinheim
Bruce Hurwit


Cliff Freeman
Arthur Bijur
Don Austin
Jeff Alphin

Agency Producer

Melanie Klein
Anne Kurtzman


Jon Francis
Charles Wittenmeier
Mark Story
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