The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Ride Home/School/Family Snap

Agency Saatchi & Saatchi / London

Client Toyota GB/Toyota Corolla

Category

Consumer Television / Consumer Television :30/:25 Campaign

Annual ID

02519A

2002 Awards

Total Points: 5

Merit

Credits

Production Company

Outsider

Agency Producer

Chris Moore

Director

John Madsen

Creative Director

David Droga
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