The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

The Weight Check

Agency Hakuhodo Inc. / Tokyo

Client Coca-Cola Japan


Consumer Television / Consumer Television :20 and Under: Single

Annual ID


2002 Awards

Total Points: 25

Gold Pencil


Production Company

Aoi Promotion

Art Director

Shunichiro Miki

Creative Director

Yasuaki Iwamoto


Shunichiro Miki

Agency Producer

Yasuhito Nakae
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