The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

The Weight Check

Agency Hakuhodo / Tokyo

Client Coca-Cola Japan


Consumer Television / Consumer Television :20 and Under: Single

Annual ID


2002 Awards

Total Points: 25



Production Company

Aoi Promotion

Art Director

Shunichiro Miki

Agency Producer

Yasuhito Nakae


Shunichiro Miki

Creative Director

Yasuaki Iwamoto
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