The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1994 One Show - Advertising

Agency Kohnke Koeneke / Milwaukee

Client Back Hoe Bob


Collateral / Collateral Direct Mail: Single

Annual ID


1994 Awards



Art Director

Rich Kohnke


Steve Koeneke
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