The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1994 One Show - Advertising

Agency The Richards Group / Dallas

Client Motel 6


Collateral / Collateral Point of Purchase

Annual ID


1994 Awards



Art Director

Jim Baldwin


David Fowler
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