The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1994 One Show - Advertising

Agency Goodby Silverstein & Partners / San Francisco

Client California Fluid Milk Processor Advisory Board


Consumer Television / Consumer Television Over :30 Single

Annual ID


1994 Awards

Silver Pencil


Production Company

Propaganda Films

Art Director

Erich Joiner


Scott Burns
Chuck McBride


Michael Bay

Agency Producer

Cindy Epps
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