The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1994 One Show - Advertising

Agency Wieden+Kennedy / Portland

Client Nike

Category

Consumer Television / Consumer Television :30/:25 Campaign

Annual ID

94096T

1994 Awards

Silver Pencil

Credits

Production Company

Pytka

Art Director

Charlotte Moore
Vince Engel

Writer

Jim Riswold

Director

Joe Pytka

Agency Producer

Derek Ruddy
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