The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Pre World Cup

Agency Wieden+Kennedy / Tokyo

Client Nike Japan

Category

Exceptional Innovation in Marketing / Innovative Marketing: Single

Annual ID

02098A

2002 Awards

Total Points: 10

Bronze

Credits

Production Company

@radical.media

Art Director

Philip Lord
Josh Berger

Writer

Barton Corley

Agency Producer

Cherie Appleby

Director

Antony Hoffman

Editor

Matthew Woods
Whitehouse

Photographer

John Huet
Kenji Aoki

Producer

Karen Rohrbacher

Creative Director

John C. Jay
Sumiko Sato

Account Executive

Kayoko Takayanagi

Music / Sound

Barton:Holt
Agent Jackson
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