The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Presto

Agency Wieden+Kennedy / Tokyo

Client Nike Japan

Category

Exceptional Innovation in Marketing / Innovative Marketing: Single

Annual ID

02097A

2002 Awards

Total Points: 15

Silver

Credits

Production Company

Lost Planet
Megane Film
Sony PCL

Art Director

Philip Lord

Photographer

Kazuyasu Hagane

Creative Director

John C. Jay

Music / Sound

DJ Krush
Ken Ishii
DJ Kensei
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