The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising


Agency Wieden+Kennedy / Tokyo

Client Nike Japan


Exceptional Innovation in Marketing / Innovative Marketing: Single

Annual ID


2002 Awards

Total Points: 15



Production Company

Lost Planet
Megane Film
Sony PCL

Art Director

Philip Lord


Kazuyasu Hagane

Creative Director

John C. Jay

Music / Sound

DJ Krush
Ken Ishii
DJ Kensei
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