The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
American Express
Client
Title
Category
Award
Points
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder Category: Brand Transformation / Single
Points: 25.0
My Movie Pitch From American Express
Agency: DIGITAS, NY / New York Category: Other Branded Entertainment /
Points: 15.0
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder Category: Events and Installations
Points: 10.0
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder Category: Best Brand Channel
Points: 10.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Long Live Dreams Global Brand Launch
Agency: OgilvyInteractive / London Category: Beyond the Banner
Points: 5.0
Dive, Next Reward, Textures, Orbit, Power
Agency: Digitas / Boston Category: Banners / Banner - Campaign
Points: 5.0
One Hour Photo
Agency: Ogilvy & Mather / New York Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Tiger's Scorecard Challenge
Agency: DIGITAS, NY / New York Category: Gaming / Online gaming
Points: 5.0
The Art of the Dispute
Agency: DIGITAS, NY / New York Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
The Official 2009 US Open iPhone App
Agency: DIGITAS, NY / New York Category: Mobile Applications/Sites / Services
Points: 5.0
Foursome Trivia Challenge
Agency: DIGITAS, NY / New York Category: Gaming / Online gaming
Points: 5.0
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York Category: Music
Points: 5.0
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York Category: Events and Installations /
Points: 5.0
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York Category: Online Films And Video / Events or Live Webcasts - Campaign
Points: 5.0
Arcade Fire UNSTAGED Pre-show
Agency: DIGITAS, NY / New York Category: Online Films And Video / Long Form - Single
Points: 5.0
Unstaged - Coldplay
Agency: Digitas & Momentum / New York Category: Online Branded Entertainment / Long-form
Points: 5.0
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder Category: Innovation in Branded Content
Points: 5.0
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder Category: Brand Transformation / Single
Points: 5.0
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder Category: Integrated Branding / Consumer Campaign
Points: 5.0
Amex Sync Show
Agency: Digitas / New York Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Category: Innovation in Branded Entertainment
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Category: Out of Home / P.O.P. & In-Store
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Category: Innovation in Direct Marketing
Points: 2.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
American Express
Title:
My Movie Pitch From American Express
Category:
Other Branded Entertainment /
Award:
2011 Branded Entertainment Silver Pencil
Points:
15.0
Client:
American Express
Title:
Passion Project
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
American Express
Title:
Category:
Integrated Branding Campaign
Award:
2000 Interactive Bronze Pencil
Points:
10.0
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Events and Installations
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
American Express
Title:
Category:
Design
Award:
2001 Design Merit Award
Points:
5.0
Client:
American Express
Title:
Long Live Dreams Global Brand Launch
Category:
Beyond the Banner
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
American Express
Title:
Dive, Next Reward, Textures, Orbit, Power
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
American Express
Title:
One Hour Photo
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Express
Title:
Tiger's Scorecard Challenge
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
American Express
Title:
The Art of the Dispute
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
American Express
Title:
The Official 2009 US Open iPhone App
Category:
Mobile Applications/Sites / Services
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
American Express
Title:
Foursome Trivia Challenge
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Music
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
American Express
Title:
Arcade Fire UNSTAGED Pre-show
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
American Express
Title:
Unstaged - Coldplay
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
American Express
Title:
Amex Sync Show
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
American Express
Title:
Amex Sync Show
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Merit Award
Points:
2.0