The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Amnesty International
Client
Title
Category
Award
Points
Street Activity for Human Rights
Agency: Michael Conrad & Leo Burnett / Frankfurt Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 25.0
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt Category: Broadcast Design / Single
Points: 25.0
Colleagues, Woman, Joseph
Agency: GeneratorBates / Auckland Category: Public Service/Political / Public Service/Political Television: Single
Points: 15.0
Not Here But Now, Gaza-Zürich
Agency: walker / Zürich Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 15.0
Not Here But Now
Agency: walker / Zürich Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 15.0
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt Category: Public Service/Political Television / Single
Points: 15.0
Human Rights
Agency: walker / zurich Category: Public Service / Newspaper or Magazine - Campaign
Points: 15.0
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich Category: Experiential Radio & Audio
Points: 15.0
Fountain Against Torture
Agency: Scholz & Friends / Berlin Category: Non-Profit - Architecture / Architecture
Points: 15.0
White
Agency: Young & Rubicam / Miami Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 10.0
Wrong Faith, Wrong Colour, Wrong Opinion
Agency: Michael Conrad & Leo Burnett / Frankfurt Category: Outdoor / Guerilla Advertising: Campaign
Points: 10.0
Words Save lives
Agency: publicismojo auckland / Auckland Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 10.0
Eye-Tracking
Agency: Jung von Matt AG / Berlin Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 10.0
Ebay Attack
Agency: walker / Zurich Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Points: 10.0
DEATH PENALTY CANDLES
Agency: TBWA\PARIS / Boulogne Billancourt Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 10.0
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland Category: Social Media / Best Use of A Social Network
Points: 10.0
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich Category: Experiential / Live Events
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Category: Craft / Art Direction - Single or Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Category: Craft / Photography - Single or Campaign
Points: 10.0
Jars of Clay
Agency: PeñaBrand/Butler Shine & Stern / Sausalito Category: Package Design / Product Packaging: Campaign
Points: 5.0
Cut
Agency: Martin|Williams / Minneapolis Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Flaws
Agency: Martin|Williams / Minneapolis Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Price
Agency: Martin|Williams / Minneapolis Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Alcoholic
Agency: Young & Rubicam / Miami Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Too Young
Agency: Young & Rubicam / Miami Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Price
Agency: Martin|Williams / Minneapolis Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 5.0
Countries, Rights, Dates
Agency: Saatchi & Saatchi / Madrid Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 5.0
Advent Calendar
Agency: Michael Conrad & Leo Burnett / Frankfurt Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 5.0
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town Category: Banners / Banner - Single
Points: 5.0
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 5.0
Words Save Lives Game
Agency: publicismojo auckland / Auckland Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 5.0
Words Save Lives
Agency: publicismojo auckland / Auckland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Door
Agency: TBWAPHS Helsinki Ltd / Helsinki Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Tram Shelter
Agency: TBWAPHS Helsinki Ltd / Helsinki Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
American Values
Agency: Middle Child / Lake Forest Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Points: 5.0
Campaign Against Torture
Agency: BBDO Denmark / Copenhagen K Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Wall
Agency: TBWA\Paris / Boulogne-Billancourt Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
Laser
Agency: Ruiz Nicoli Lineas / Madrid Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
ALPHABETS
Agency: Saatchi & Saatchi Vietnam / Ho Chi Minh Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
TV Everybody Against Everybody.
Agency: Leo Burnett Lisboa / lisboa Category: Broadcast Design / Single
Points: 5.0
Everybody Against Everybody.
Agency: Leo Burnett Lisboa / lisboa Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 5.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Best of Discipline Pencil
Points:
50.0
Client:
Amnesty International
Title:
Street Activity for Human Rights
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Broadcast Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
Colleagues, Woman, Joseph
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Not Here But Now, Gaza-Zürich
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Not Here But Now
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Human Rights
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Fountain Against Torture
Category:
Non-Profit - Architecture / Architecture
Award:
2016 Responsive Environments Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
White
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Wrong Faith, Wrong Colour, Wrong Opinion
Category:
Outdoor / Guerilla Advertising: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Words Save lives
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Eye-Tracking
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Ebay Attack
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Award:
2009 Interactive Bronze Pencil
Points:
10.0
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY CANDLES
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Jars of Clay
Category:
Package Design / Product Packaging: Campaign
Award:
2002 Design Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Cut
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Flaws
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Alcoholic
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Too Young
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Countries, Rights, Dates
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Advent Calendar
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
expression
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
expression
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Words Save Lives Game
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Words Save Lives
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Door
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Tram Shelter
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Teleshop
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
American Values
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Campaign Against Torture
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Wall
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Laser
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AMNESTY INTERNATIONAL
Title:
ALPHABETS
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
TV Everybody Against Everybody.
Category:
Broadcast Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Everybody Against Everybody.
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2009 Advertising Merit Award
Points:
5.0
