The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Bud Light
Client
Title
Category
Award
Points
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Category: Brand Partnerships
Points: 9.0
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Category: Social Post / Real-time Response
Points: 9.0
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York Category: Experiential / Live Events
Points: 5.0
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York Category: Experiential / Events & Competitions
Points: 5.0
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Category: Brand Partnerships
Points: 3.0
Summer Stimmy
Agency: 3PM/Weber Shandwick / New York + AB InBev / Bud Light + Ghost Robot / New York Category: Craft / Writing
Points: 3.0
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Category: Current Event Response
Points: 3.0
''Underplayed'' Feature Length Documentary
Agency: Anomaly / Toronto + AB InBev / Bud Light Canada / Toronto + Vizeum Canada / Toronto + Veritas Communications / Toronto Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Dilly Dilly
Agency: Wieden+Kennedy / New York + O Positive / New York Category: Television / Short Form - Single
Points: 2.0
Client:
Bud Light
Title:
Bud Light
Category:
Branding / Rebranding
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Award:
2022 Integrated Bronze Pencil
Points:
9.0
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Social Post / Real-time Response
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
AB InBev / Bud Light
Title:
Summer Stimmy
Category:
Craft / Writing
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
AB InBev / Bud Light
Title:
''Underplayed'' Feature Length Documentary
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Bud Light
Title:
Dilly Dilly
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0