The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Chevrolet
Client
Title
Category
Award
Points
Sonic Launch
Agency: Goodby, Silverstein and Partners / San Francisco Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Category: Integrated Digital & Physical Product
Points: 15.0
OK GO
Agency: Goodby, Silverstein & Partners / San Francisco Category: Branded Content / Music Videos
Points: 10.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 10.0
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Category: Brand Partnerships
Points: 9.0
Hail
Agency: McCann Erickson Colombia / Bogotá DC Category: Consumer Television / Under $50K Budget - Single
Points: 5.0
Then and Now
Agency: Goodby, Silverstein & Partners / San Francisco Category: Consumer Television / 60 Second - Single
Points: 5.0
My Dad's Car
Agency: Goodby, Silverstein & Partners / San Francisco Category: Consumer Television / 60 Second - Single
Points: 5.0
Chevy Game Time
Agency: Goodby Silverstein & Partners / San Francisco Category: Mobile Applications/Sites / Promotions
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Category: Film / Cinema / Fiction
Points: 5.0
Cages
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Category: Ambient / Immersive / Installations
Points: 5.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
Lost Roads
Agency: Commonwealth//McCann / Bogota Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City Category: Out of Home / Brand Installations
Points: 3.0
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Walter in the Winter
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles Category: Television & VOD / Long Form - Single
Points: 3.0
Lost Roads
Agency: Commonwealth//McCann / Bogota Category: Television & VOD / Long Form - Single
Points: 3.0
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York Category: Television & VOD / Long Form - Series
Points: 3.0
Walter the Cat
Agency: Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles Category: Online Films & Video / Long Form - Single
Points: 3.0
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City Category: Experiential & Installations / Brand Installations
Points: 3.0
Mrs. Hayes
Agency: division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit Category: Long Form Video / Single
Points: 3.0
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Category: Innovation in Design / Digital
Points: 2.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Category: Innovation in Interactive / Experiential
Points: 2.0
Silverado "Then and Now"
Agency: Commonwealth//McCann / Detroit Category: Craft - Editing / Single
Points: 2.0
Battery Buster
Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai Category: Mobile Advertising
Points: 2.0
Client:
Chevrolet
Title:
Sonic Launch
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Use of Technology
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
OK GO
Category:
Branded Content / Music Videos
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
Sopranos
Category:
Brand Partnerships
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Chevrolet
Title:
Hail
Category:
Consumer Television / Under $50K Budget - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Then and Now
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Chevrolet
Title:
My Dad's Car
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Chevy Game Time
Category:
Mobile Applications/Sites / Promotions
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Cages
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Out of Home / Brand Installations
Award:
2022 Design Merit Award
Points:
3.0
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Walter in the Winter
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Television & VOD / Long Form - Series
Award:
2022 Film Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Walter the Cat
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Mrs. Hayes
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Design / Digital
Award:
2018 Design Merit Award
Points:
2.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Chevrolet
Title:
Silverado "Then and Now"
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0