The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Daimler AG
Client
Title
Category
Award
Points
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 25.0
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf Category: Innovation in Advertising / Single or Campaign
Points: 25.0
The invisible drive
Agency: Jung von Matt AG / Hamburg Category: Experiential Advertising / Installations
Points: 15.0
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg Category: Consumer - Print / Dimensional Mailing
Points: 15.0
Heaven on earth
Agency: Jung von Matt AG / Hamburg Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 10.0
Mercedes-Benz SLR "From Hell to Heaven"
Agency: Jung von Matt AG / Hamburg Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Heaven on earth
Agency: Jung von Matt AG / Hamburg Category: Outdoor / Outdoor - Campaign
Points: 5.0
Mercedes-Benz G-Class "Terrains"
Agency: Jung von Matt AG / Hamburg Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
The idea "True Greatness"
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Category: Outdoor / Outdoor - Single
Points: 5.0
Mercedes-Benz at IAA 2009
Agency: Atelier Markgraph / Frankfurt am Main Category: Spatial Design / Campaign
Points: 5.0
Mercedes-Benz Galleries
Agency: Atelier Markgraph / Frankfurt am Main Category: Spatial Design / Campaign
Points: 5.0
Interactive Presentation Tool – CLS Show Paris 2010
Agency: Atelier Markgraph GmbH / Frankfurt am Main Category: Spatial Design / Indoor Spaces
Points: 5.0
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
The Charity Test Drive
Agency: Jung von Matt AG / Hamburg Category: Experiential Advertising / Events and Competitions
Points: 5.0
Fascination Mercedes â?? Mercedes-Benz at the IAA 2013
Agency: Atelier Markgraph / Frankfurt am Main + Kauffmann Theilig & Partner Freie Architekten BDA / Ostfildern + TLD Planungsgruppe / Wendlingen Category: Spatial Design / Indoor Spaces
Points: 5.0
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Category: Consumer - Television / 30 Second - Single
Points: 5.0
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Agency: Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical Category: Innovation - Use of Technology / Use of Technology
Points: 5.0
The all-new GLE, In the long run
Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin Category: Cinema Advertising
Points: 2.0
Client:
Daimler AG
Title:
EBALL
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Daimler AG
Title:
EBALL
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Daimler AG
Title:
The invisible drive
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Daimler
Title:
The Uncrashable Toycars
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Daimler AG
Title:
Heaven on earth
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Daimler AG
Title:
Mercedes-Benz SLR "From Hell to Heaven"
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Heaven on earth
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Mercedes-Benz G-Class "Terrains"
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
The idea "True Greatness"
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Mercedes-Benz at IAA 2009
Category:
Spatial Design / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Mercedes-Benz Galleries
Category:
Spatial Design / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Interactive Presentation Tool – CLS Show Paris 2010
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
Daimler AG
Title:
EBALL
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Daimler AG
Title:
The Charity Test Drive
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Fascination Mercedes â?? Mercedes-Benz at the IAA 2013
Category:
Spatial Design / Indoor Spaces
Award:
2014 Design Merit Award
Points:
5.0
Client:
Daimler
Title:
Shock
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Daimler
Title:
Shock
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Daimler
Title:
The Uncrashable Toycars
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Daimler
Title:
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Merit Award
Points:
5.0