The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
GE
Client
Title
Category
Award
Points
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Category: Sustainability in Design / Single or Campaign
Points: 25.0
Enhance Your Lighting
Agency: BBDO / New York Category: Consumer Television / Over 60 Second - Single
Points: 25.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Category: Consumer - Branded Podcast / Branded Podcast
Points: 25.0
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco Category: Websites & Microsites / Corporate Website
Points: 15.0
Gravity Mode on DOTS
Agency: Betaworks / New York Category: Advertising on Mobile Devices / In-App
Points: 15.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Category: Experiential / Live Events
Points: 15.0
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco Category: Craft / Interface Design
Points: 10.0
GE Podcast Theater Presents: life.af/ter
Agency: BBDO / New York Category: Online / Branded Podcast
Points: 10.0
Audubon / Jet Engine
Agency: BBDO / New York Category: Collateral Design / Posters: Single
Points: 5.0
Seeds of Imagination
Agency: Atmosphere BBDO / New York Category: Web Sites / Business to Consumer
Points: 5.0
Serengeti
Agency: BBDO / New York Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
Visible You
Agency: BBDO / New York Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Bright Idea
Agency: AlmapBBDO / São Paulo Category: Consumer Television / 60 Second - Single
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Category: Innovation in Advertising / Single or Campaign
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Category: Experiential Advertising / Installations
Points: 5.0
GE Works
Agency: Clemenger BBDO / Sydney Category: Magazine / Full Page or Spread - Single
Points: 5.0
Pulse
Agency: BBDO / New York Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
The Boy Who Beeps
Agency: Park Pictures / New York & Los Angeles + BBDO / New York Category: Video Craft / Direction
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Category: Consumer - Integrated Branding / Online
Points: 5.0
Time Upon a Once
Agency: BBDO / New York Category: Consumer - Television / 60 Second - Single
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Category: Innovation - Advertising / Advertising
Points: 5.0
Unimpossible FIlms
Agency: BBDO / New York Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Category: Innovation in Branded Entertainment
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Category: Experiential / Environmental / Indoor Spaces
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Category: Experiential / Digital Installations
Points: 2.0
Fighting Fire with Fire
Agency: BBDO / New York + Here Be Dragons / Los Angeles Category: Craft - Sound Design / Single
Points: 2.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Branded Podcast / Branded Podcast
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
GE
Title:
Plug into the Smart Grid
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
GE
Title:
Gravity Mode on DOTS
Category:
Advertising on Mobile Devices / In-App
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GE
Title:
Plug into the Smart Grid
Category:
Craft / Interface Design
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
GE
Title:
GE Podcast Theater Presents: life.af/ter
Category:
Online / Branded Podcast
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
GE
Title:
Imagination3 (cubed)
Category:
Beyond the Banner
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
Audubon / Jet Engine
Category:
Collateral Design / Posters: Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
GE
Title:
Seeds of Imagination
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
Visible You
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
GE
Title:
Visible You
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
Bright Idea
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Trade / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
Pulse
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Craft / Animation - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
GE
Title:
Childlike Imagination
Category:
Video Craft / Direction
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
General Electric
Title:
The Boy Who Beeps
Category:
Video Craft / Direction
Award:
2015 Film Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
GE
Title:
Time Upon a Once
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
GE
Title:
Unseen Stars
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Environmental / Indoor Spaces
Award:
2018 Design Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
GE
Title:
Fighting Fire with Fire
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
GE
Title:
Shortcuts
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0