The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
HBO
Client
Title
Category
Award
Points
Westworld: The Maze
Agency: 360i / New York Category: Craft - Visual & Audio Craft / Sound
Points: 50.0
Cube Film Installation
Agency: BBDO / New York Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Category: Experiential Advertising / Single
Points: 25.0
Eastbound and Down Radio Campaign
Agency: BBDO / New York Category: Consumer Radio / Campaign
Points: 25.0
For The Throne
Agency: Droga5 / New York Category: Creative Effectiveness / Consumer / Brand
Points: 25.0
Westworld: The Maze
Agency: 360i / New York Category: Craft - Visual & Audio Craft / Sound
Points: 25.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Events & Experiential
Points: 25.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Category: Craft / Use of Visuals
Points: 25.0
Voyeur
Agency: BBDO / New York Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Voyeur
Agency: BBDO / New York Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Stories
Agency: RSA Films / Los Angeles Category: Consumer Television / Over :30 - Campaign
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
www.hboimagine.com
Agency: BBDO / New York Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Experiential / Brand Installations
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Experiential / Live Events
Points: 15.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Creative Effectiveness / Non-Profit / Charity
Points: 15.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Category: Digital / Game Design
Points: 15.0
Surprise
Agency: BBDO / New York Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
The Affair
Agency: BBDO / New York Category: Online Films And Video / Long Form - Single
Points: 10.0
HBO GO Mobile Apps
Agency: HUGE / Brooklyn Category: Mobile Applications/Sites / Services
Points: 10.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York Category: Experiential Radio & Audio
Points: 10.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Category: Social Media Page by a Brand
Points: 10.0
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York Category: Craft / Writing
Points: 10.0
The White Lotus - Season 2 Main Title Sequence
Agency: Plains of Yonder / Seattle Category: Title Sequences
Points: 9.0
Diner
Agency: BBDO / New York Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
The Affair
Agency: BBDO / New York Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Embedded Cube
Agency: BBDO / New York Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
Teddy Bear Chase
Agency: BBDO / New York Category: Online Films And Video / Long Form - Single
Points: 5.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Best of Discipline Pencil
Points:
50.0
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne
Category:
Co-Promotions
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
HBO
Title:
Into HBO
Category:
Craft / Use of Visuals
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
HBO
Title:
Into HBO
Category:
Digital / Game Design
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne
Category:
Integrated Branding Campaign
Award:
2020 Integrated Silver Pencil
Points:
15.0
Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
HBO GO Mobile Apps
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
For The Throne
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Into HBO
Category:
Social Media Page by a Brand
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Sopranos Nicknames
Category:
Craft / Writing
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The White Lotus - Season 2 Main Title Sequence
Category:
Title Sequences
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
HBO
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2000 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
The Affair
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
The Big One
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Teddy Bear Chase
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Teddy Bear Chase
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Art Heist
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
