The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
MINI
Client
Title
Category
Award
Points
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Category: Integrated Branding Campaign / Integrated Branding
Points: 50.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Ride
Agency: Crispin Porter + Bogusky / Miami Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Agency: Crispin Porter + Bogusky / Miami Category: Outdoor / Outdoor: Campaign
Points: 25.0
Match
Agency: Crispin Porter + Bogusky / Miami Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Match, Boxing Glove, Bee
Agency: Crispin Porter + Bogusky / Miami Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Auto Trader
Agency: Crispin Porter + Bogusky / Miami Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 25.0
Counterfeit DVD
Agency: Crispin Porter + Bogusky / Miami Category: Non-Broadcast / Single
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
The MINI Christmas Box
Agency: UbachsWisbrun/JWT / Amsterdam Category: Out Of Home/Outdoor / Single
Points: 25.0
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami Category: Outdoor / Outdoor: Campaign
Points: 15.0
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Route 66
Agency: TBWA Singapore / Singapore Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 15.0
Test drive
Agency: TBWA Singapore / Singapore Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 15.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 15.0
Rally Race
Agency: Crispin Porter + Bogusky / Miami Category: Banners - Dynamic / Business to Consumer - Single
Points: 15.0
Size
Agency: Jung von Matt AG / Zürich Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 15.0
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Travel Guide
Agency: Crispin Porter + Bogusky / Miami Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Evel, Starskey, Partridge Family, Knight Rider
Agency: Crispin Porter + Bogusky / Miami Category: Outdoor / Outdoor: Campaign
Points: 10.0
Raise a family
Agency: TBWA Singapore / Singapore Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 10.0
Robots R50R
Agency: Crispin Porter + Bogusky / Miami Category: Integrated Branding Campaign
Points: 10.0
Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami Category: Beyond the Banner / Business to Consumer - Single
Points: 10.0
Counterfeit
Agency: Crispin Porter + Bogusky / Miami Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Roofstudio
Agency: Crispin Porter + Bogusky / Miami Category: Web Sites / Business to Consumer
Points: 10.0
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami Category: Collateral Advertising / Posters: Single
Points: 10.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Overboost
Agency: glue London / London Category: Banners - Fixed Space / Business to Consumer - Single
Points: 10.0
Follow the White Rabbit
Agency: Profero / London Category: New Media Innovation & Development / New Media Innovation and Development
Points: 10.0
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
Motorby
Agency: Butler, Shine, Stern & Partners / Sausalito Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 10.0
Book of Motoring
Agency: Crispin Porter & Bogusky / Miami Category: Direct Mail / Direct Mail: Single
Points: 5.0
Burn the Maps
Agency: Crispin Porter + Bogusky / Miami Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Put Away the Middle Finger
Agency: Crispin Porter + Bogusky / Miami Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Staple Slalom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Match
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Match, Boxing Glove, Bee
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit DVD
Category:
Non-Broadcast / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
The MINI Christmas Box
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Abridged Book of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Palm Trees, Parking How Sad, Callouts
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Route 66
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Test drive
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
Size
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Oversized Newspaper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Phone
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Trashcan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Travel Guide
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Park It On Your Desktop
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Evel, Starskey, Partridge Family, Knight Rider
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Raise a family
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Robots R50R
Category:
Integrated Branding Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Slap Some Sense into a Victim
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Counterfeit
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Roofstudio
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Counterfeit Brochure
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Overboost
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Follow the White Rabbit
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Hammer & Coop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Motorby
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Mini
Title:
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Book of Motoring
Category:
Direct Mail / Direct Mail: Single
Award:
2002 Design Merit Award
Points:
5.0
Client:
MINI
Title:
Burn the Maps
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Put Away the Middle Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Merit Award
Points:
5.0
