The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
March For Our Lives
Client
Title
Category
Award
Points
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Short Form Video / Single
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Experiential / Live Events
Points: 25.0
Generation Lockdown
Agency: Hungry Man Productions / New York City + McCann / New York Category: Television & VOD / Long Form - Single
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Online Films & Video / Long Form - Single
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Under 100K Budget
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Online-only Video / Single
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Digital & Online / Social Media Post - Single
Points: 15.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Digital / Social Media
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Social Post / Single
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Stunts & Activations
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Film / Health & Wellness
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Public Relations
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Craft - Direction / Single
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Events & Experiential
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Brand Voice
Points: 2.0
Price on Our Lives
Agency: McCann / New York + March for Our Lives / Parkland Category: Sustainable Development Goals
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Sustainable Development Goals
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Category: Influencer Marketing / Multi-Channel
Points: 2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Under 100K Budget
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Social Post / Single
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Price on Our Lives
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0