The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Award
#
One Show
Client Rankings
Microsoft
Client
Title
Category
Award
Points
An Empowering Partnership
Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle Category: Penta Pencil
Points: 75.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Innovation in Design
Points: 50.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Games / Digital & Physical
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Innovation in Branded Entertainment
Points: 25.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Innovation in Branded Entertainment
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Innovation in Design
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Innovation in Experiential
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Innovation in Health & Wellness
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Brand Transformation
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Physical Product
Points: 25.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Cross-Channel UX / UI / Digital / Physical
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Branding / Branded Item
Points: 15.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Integrated Campaign
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Reputation Management
Points: 15.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Promotional Items / Booklets & Brochures
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Packaging / Specialty
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Integrated Branding Campaign
Points: 10.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Co-Promotions
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Cultural Driver
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Responsive Environments
Points: 2.0
Microsoft and Netflix: A Big Strange Partnership
Agency: CMD / Portland + Wasserman Media Group / Los Angeles Category: Integrated Branding Campaign
Points: 2.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Brand Transformation
Points: 2.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Integrated Digital & Physical Product
Points: 2.0
Everyday Escape
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Community Building
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Sustainable Development Goals
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Category: Influencer Marketing / Single Channel
Points: 2.0