The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Old Spice
Client
Title
Category
Award
Points
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland Category: Consumer Television / :30/:25 - Single
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 25.0
Questions
Agency: Wieden+Kennedy / Portland Category: Consumer Television / :30/:25 - Single
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Old Spice NFL
Agency: Radical Media / New York Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Response Campaign
Agency: Wieden+Kennedy / Portland Category: Experiential Advertising / Single
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland Category: Consumer Television / :30/:25 - Single
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland Category: Consumer Television / :20 and Under - Single
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland Category: Creative Use of Music Supporting A Brand
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland Category: Online Films & Video / Music Videos
Points: 25.0
Momsong :60
Agency: Wieden+Kennedy / Portland Category: Consumer Television / 60 Second - Single
Points: 25.0
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Rocket Car
Agency: Wieden+Kennedy / Portland Category: Consumer - Television / 60 Second - Single
Points: 25.0
Five Year Plan
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Category: Television / Short Form - Single
Points: 25.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland Category: Consumer Television / :30/:25 - Single
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland Category: Consumer Television / :20 and Under - Single
Points: 15.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland Category: Websites / Consumer Goods
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland Category: Best Brand Channel
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland Category: Consumer Television / :30/:25 - Single
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Category: Integrated Branding / Consumer Campaign
Points: 15.0
Dikembe Mutombo
Agency: Wieden + Kennedy, Portland / Portland Category: Gaming / Online gaming
Points: 15.0
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland Category: User Generated Content / Single
Points: 15.0
Muscle Music
Agency: Wieden+Kennedy / Portland Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland Category: Consumer Radio / Campaign
Points: 15.0
ESPN Takeover
Agency: Wieden+Kennedy / Portland Category: Consumer - Broadcast & Film / Branded Television
Points: 15.0
Smell 'Em Who's Boss
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Category: Television / Short Form - Campaign
Points: 15.0
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Category: Television / Long Form - Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Category: Online Films & Video / Long Form - Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Category: Online Video / Online-only Video - Single
Points: 15.0
Boat
Agency: Wieden+Kennedy / Portland Category: Consumer Television / :20 and Under - Single
Points: 10.0
Muscle Music
Agency: Wieden+Kennedy / Portland Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
Tree :15
Agency: Wieden+Kennedy / Portland Category: Consumer Television / :20 and Under - Single
Points: 10.0
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Instagram
Agency: Wieden+Kennedy / Portland Category: Social Media / Best Social Media Page by a Brand
Points: 10.0
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Category: Short Form Video / Single
Points: 10.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Category: Television & VOD / Long Form - Single
Points: 10.0
Client:
Old Spice
Title:
The Scent of Success
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta Pencil
Points:
100.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice NFL
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Rocket Car
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Five Year Plan
Category:
Television / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Gaming / Online gaming
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice Radio
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell 'Em Who's Boss
Category:
Television / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Whale
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Boat
Category:
Consumer Television / :20 and Under - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Muscle Music
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Instagram
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Next Episode
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Youland
Category:
Gaming
Award:
2017 Interactive Bronze Pencil
Points:
10.0
