The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Old Spice
Client
Title
Category
Award
Points
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland Category: Consumer Television / :30/:25 - Single
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland Category: Consumer Television / :20 and Under - Single
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland Category: Websites / Consumer Goods
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland Category: Best Brand Channel
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland Category: Consumer Television / :30/:25 - Single
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Category: Integrated Branding / Consumer Campaign
Points: 15.0
Smell Better than Yourself Print - Library
Agency: Wieden + Kennedy, Portland / Portland Category: Magazine / Full Page or Spread - Single
Points: 5.0
Smell Better than Yourself Print - Elevator
Agency: Wieden + Kennedy, Portland / Portland Category: Magazine / Full Page or Spread - Single
Points: 5.0
Motorcycle
Agency: Wieden+Kennedy / Los Angeles Category: Consumer Television / :30/:25 - Single
Points: 5.0
Sea Captain
Agency: Wieden+Kennedy / Los Angeles Category: Consumer Television / :30/:25 - Single
Points: 5.0
Blown Mind
Agency: Wieden + Kennedy, Portland / Portland Category: Consumer Television / :20 and Under - Single
Points: 5.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Library
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Elevator
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0