The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Client Rankings

 


P&G

Client

Title

Category

Award

Points

Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Stunts & Activations Points: 15.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Influencer Marketing / Multi-Channel Points: 15.0
The Most Undisruptive Radio Ads Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati Category: Innovation in Radio & Audio Points: 15.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Television & VOD / Varying Length Campaign Points: 10.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Co-Promotions Points: 10.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Short Form Video / Campaign / Series / Episodic Points: 2.0
Out of the Shadows Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH Category: Full Length Video / Single Points: 2.0
Pantene Home for the Holidays Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati Category: Music Videos Points: 2.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Innovation in Branded Entertainment Points: 2.0
Charmin Toilet Tech Steals the Show at CES 2020 Agency: Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City Category: Innovation in Branded Entertainment Points: 2.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Innovation in Film Points: 2.0
Sons #ShareTheLoad Agency: BBDO India / Mumbai Category: Brand Voice Points: 2.0
The Most Undisruptive Radio Ads Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati Category: Creative Effectiveness / Consumer / Brand Points: 2.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Single Country or Region / Consumer / Brand Points: 2.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Integrated Branding Campaign Points: 2.0
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Integrated Branding Campaign Points: 2.0
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Co-Promotions Points: 2.0
First Shave Agency: Grey Canada / Toronto + Grey / New York Category: Online-only Video / Single Points: 2.0

Procter & Gamble - Tide

Laundry Night

Stunts & Activations

2020 Social Media Silver Pencil

15.0

Procter & Gamble - Tide

Laundry Night

Influencer Marketing / Multi-Channel

2020 Social Media Silver Pencil

15.0

P&G

The Most Undisruptive Radio Ads

Innovation in Radio & Audio

2020 Radio & Audio Silver Pencil

15.0

Procter & Gamble - Tide

Laundry Night

Television & VOD / Varying Length Campaign

2020 Film Bronze Pencil

10.0

Procter & Gamble - Tide

Laundry Night

Co-Promotions

2020 Integrated Bronze Pencil

10.0

Procter & Gamble - Tide

Laundry Night

Short Form Video / Campaign / Series / Episodic

2020 Branded Entertainment Merit Award

2.0

P&G

Out of the Shadows

Full Length Video / Single

2020 Branded Entertainment Merit Award

2.0

Procter & Gamble

Pantene Home for the Holidays

Music Videos

2020 Branded Entertainment Merit Award

2.0

Procter & Gamble - Tide

Laundry Night

Innovation in Branded Entertainment

2020 Branded Entertainment Merit Award

2.0

Procter & Gamble - Charmin

Charmin Toilet Tech Steals the Show at CES 2020

Innovation in Branded Entertainment

2020 Branded Entertainment Merit Award

2.0

Procter & Gamble - Tide

Laundry Night

Innovation in Film

2020 Film Merit Award

2.0

P&G India

Sons #ShareTheLoad

Brand Voice

2020 Public Relations Merit Award

2.0

P&G

The Most Undisruptive Radio Ads

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Procter & Gamble - Tide

Laundry Night

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Procter & Gamble - Tide

Laundry Night

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Procter & Gamble - Tide

Laundry Later

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Procter & Gamble - Tide

Laundry Later

Co-Promotions

2020 Integrated Merit Award

2.0

P&G

First Shave

Online-only Video / Single

2020 Interactive & Online Merit Award

2.0

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