The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Skittles
Client
Title
Category
Award
Points
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Category: Social Media Post / Series
Points: 45.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Category: Livestream
Points: 45.0
Trade
Agency: TBWAChiatDay / New York Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Beard
Agency: TBWA\Chiat\Day / New York Category: Consumer Television / :30/:25 - Single
Points: 25.0
Leak
Agency: TBWA\Chiat\Day / New York Category: Consumer Television / :30/:25 - Single
Points: 25.0
Beard, Trade, Leak
Agency: TBWA\Chiat\Day / New York Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Touch
Agency: TBWA\Chiat\Day / New York Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Telekinize The Rainbow
Agency: Clemenger BBDO Sydney / Sydney Category: Branded Apps / Single
Points: 15.0
Stable
Agency: TBWA\Chiat\Day / New York Category: Consumer Television / :30/:25 - Single
Points: 10.0
Don't Blank the Rainbow
Agency: TBWA\Chiat\Day - New York / New York Category: Out Of Home/Outdoor / Campaign
Points: 5.0
Transplant
Agency: TBWA\Chiat\Day - New York / New York Category: Consumer Television / :30/:25 - Single
Points: 5.0
Hourglass
Agency: TBWA\Chiat\Day - New York / New York Category: Consumer Television / :30/:25 - Single
Points: 5.0
Plant
Agency: TBWA\Chiat\Day - New York / New York Category: Consumer Television / :30/:25 - Single
Points: 5.0
Juicy Exotic
Agency: @radical.media / New York Category: Consumer Television / :20 and Under - Single
Points: 5.0
Mob the Rainbow
Agency: Evolution Bureau / San Francisco Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Scholarship the Rainbow
Agency: Evolution Bureau / San Francisco Category: Online Films And Video / Short Form - Single
Points: 5.0
Dazzle The Rainbow
Agency: TBWA\LONDON / London Category: Experiential Advertising / Single
Points: 5.0
Telekenise The Rainbow
Agency: Clemenger BBDO / Sydney Category: User Experience Design / Interaction Design
Points: 5.0
Skittles Afflictions
Agency: DDB / Chicago Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Recolour the Rainbow
Agency: adam&eveDDB / London + Queer Britain / London + Switchboard / London + Gay Times / London Category: Brand Partnerships
Points: 3.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Category: Targeting
Points: 3.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Category: Events / Virtual
Points: 3.0
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London Category: Television / Short Form - Single
Points: 2.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Livestream
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Skittles
Title:
Trade
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Leak
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard, Trade, Leak
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Telekinize The Rainbow
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Stable
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Skittles
Title:
Don't Blank the Rainbow
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Skittles
Title:
Transplant
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Skittles
Title:
Hourglass
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Skittles
Title:
Plant
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Skittles
Title:
Juicy Exotic
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Skittles
Title:
Mob the Rainbow
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Skittles
Title:
Scholarship the Rainbow
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Skittles
Title:
Dazzle The Rainbow
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Skittles
Title:
Telekenise The Rainbow
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Skittles
Title:
Skittles Afflictions
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mars / Skittles
Title:
Target the Rainbow
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Skittles
Title:
Target the Rainbow
Category:
Online & Mobile Video / Pre-Roll
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Skittles
Title:
Recolour the Rainbow
Category:
Brand Partnerships
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Events / Virtual
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0