The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Target
Client
Title
Category
Award
Points
Little Marina
Agency: Mother / New York Category: Experiential Advertising / Installations
Points: 50.0
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York Category: Out Of Home / Single
Points: 25.0
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York Category: Events and Installations /
Points: 25.0
Little Marina
Agency: Mother / New York Category: Experiential Advertising / Installations
Points: 25.0
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York Category: Experiential Advertising / Single
Points: 15.0
Stylescape: Phillip Lim for Target
Agency: Mother / New York Category: Experiential / Events
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Category: Broadcast / Short Form - Single
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Category: Music Videos
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Category: Innovation in Film / Television / Cinema
Points: 10.0
Target Design for All
Agency: R/GA / New York Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Target Halloween Campaign 2005
Agency: Office: Jason Schulte Design / San Francisco Category: Environmental Design / Campaign
Points: 5.0
Back To College Visual Identity System/In-Store 2006
Agency: Office, Jason Schulte Design / San Francisco Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
Big Hands - Wrestlers
Agency: The Campaign Palace / Red Cell / Melbourne Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Points: 5.0
Grow, Create, Explore
Agency: Wink / Minneapolis Category: Collateral Design / Posters - Single
Points: 5.0
Hello Goodbuy :60
Agency: Peterson Milla Hooks / Minneapolis Category: Broadcast Design / Single
Points: 5.0
Digital Camera GiftCard
Agency: Little & Company / Minneapolis Category: Product Design / Single
Points: 5.0
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis Category: Online Films And Video / Event or Live Webcast - Single
Points: 5.0
Kaleidoscopic Fashion Spectacular
Agency: Squeak E. Clean Productions / Los Angeles Category: Craft / Sound Design
Points: 5.0
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York Category: Branded Content / Single
Points: 5.0
Little Marina
Agency: Mother / ny Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Category: Consumer - Websites / Durable Goods
Points: 5.0
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Category: Craft - Website Design / Website Design
Points: 5.0
The Toycracker: A Mini-Musical Spectacular
Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles Category: Broadcast / Long Form - Single
Points: 5.0
Target Vogue
Agency: Mother New York / New York City Category: Innovation - Print / Print
Points: 5.0
Target Open House
Agency: Local Projects / New York Category: Consumer - Immersive / Retail
Points: 5.0
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Best of Show Pencil
Points:
50.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Out Of Home / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Events and Installations /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Experiential Advertising / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Target
Title:
Stylescape: Phillip Lim for Target
Category:
Experiential / Events
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Target
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Target
Title:
Target Design for All
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Target Halloween Campaign 2005
Category:
Environmental Design / Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
Target
Title:
Back To College Visual Identity System/In-Store 2006
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Target
Title:
Big Hands - Wrestlers
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Target
Title:
Grow, Create, Explore
Category:
Collateral Design / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Target
Title:
Target 2 day sale
Category:
Brand Gaming / Online
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Hello Goodbuy :60
Category:
Broadcast Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Target
Title:
Digital Camera GiftCard
Category:
Product Design / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Kaleidoscopic Fashion Spectacular
Category:
Craft / Sound Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Target
Title:
Little Marina
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Target
Title:
Share The Force
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Share The Force
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
The Toycracker: A Mini-Musical Spectacular
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Target
Title:
Target Vogue
Category:
Innovation - Print / Print
Award:
2016 Print & Outdoor Merit Award
Points:
5.0