The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
AB INBEV
Client
Title
Category
Award
Points
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Best of Brand-Side / In-House
Points: 90.00
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Media
Points: 45.00
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
Points: 45.00
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Customer Experience (CX)
Points: 45.00
Reverse Label
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / Corona Category: Brand-Side Initiated & Originated Projects
Points: 21.00
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Targeted Video / Online
Points: 21.00
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Channel / Single Platform
Points: 21.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships
Points: 9.00
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / BEES Category: Social Impact
Points: 9.00
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Experiential / In-Person Events
Points: 9.00
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Social Post / Real-time Response
Points: 9.00
Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México Client: AB INBEV Category: Craft / Art Direction
Points: 9.00
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City Client: AB INBEV Category: Cinematography / Single
Points: 3.00
Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México Client: AB INBEV Category: Cinematography / Single
Points: 3.00
Sunbrew
Agency: DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York Client: AB InBev / Corona Category: Brand Voice
Points: 3.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Current Event Response
Points: 3.00
Summer Stimmy
Agency: 3PM/Weber Shandwick / New York + AB InBev / Bud Light + Ghost Robot / New York Client: AB InBev / Bud Light Category: Craft / Writing
Points: 3.00
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / Quilmes Category: Television & VOD / Long Form - Single
Points: 3.00
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires Client: AB InBev / Quilmes Category: Brand-Side Initiated & Originated Projects
Points: 3.00
Racing in the Life Artois
Agency: draftLine / London + AB INBEV / London Client: AB InBev / Stella Artois Category: Intra-preneurship
Points: 3.00
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Cultural Driver
Points: 3.00
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City Client: AB INBEV Category: Original Music / Score
Points: 3.00
Face of Carnival
Agency: sunsetDDB / São Paulo + AB InBev / São Paulo Client: AB InBev / AMBEV Category: Utility
Points: 3.00
Tape Out Hate
Agency: Grayson Music / Toronto + Anomaly / Toronto + Steam Films / Toronto Client: AB InBev / Budweiser Category: Original Music / Song
Points: 3.00
She Football Club
Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Online Community / Use of Existing Platform
Points: 3.00
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Digital & Online / Ecommerce
Points: 3.00
She Football Club
Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming
Points: 3.00
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / BEES Category: Targeting
Points: 3.00
30 Seconds Singles
Agency: Leo Burnett Colombia / Bogotá Client: AB InBev / Budweiser Category: Custom Content
Points: 3.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships
Points: 3.00
She Football Club
Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Sustainable Development Goals
Points: 3.00
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Sustainable Development Goals
Points: 3.00
NATURAL BAR: The Bar That Leaves no Trace
Agency: DAVID / Bogotá + DAVID / Madrid Client: AB InBev / Corona Category: Brand Installations
Points: 3.00
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City Client: AB INBEV Category: Short Form Video / Single
Points: 3.00
Foamy Haircut
Agency: Africa / São Paulo Client: AB InBev / Brahma Beer Category: User-Generated Content
Points: 3.00
She Football Club
Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Active Engagement / Call to Action
Points: 3.00
Clan Beat
Agency: Joe Public United / Johannesburg Client: AB InBev / Castle Milk Stout Category: Promotional / Collateral Items
Points: 3.00
XMAS TRACK SAVER
Agency: We Believers / New York + Primo Content / Mexico + Papa Music Client: AB InBev / Grupo Modelo Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Best of Brand-Side / In-House
Award:
2022 Brand-Side / In-House Best of Discipline Pencil
Points:
90.00
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Media
Award:
2022 Creative Use of Data Gold Pencil
Points:
45.00
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Customer Experience (CX)
Award:
2022 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
AB InBev / Corona
Title:
Reverse Label
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Channel / Single Platform
Award:
2022 Social Media Silver Pencil
Points:
21.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Social Impact
Award:
2022 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Bronze Pencil
Points:
9.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Social Post / Real-time Response
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
AB INBEV
Title:
Our Land
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
AB INBEV
Title:
Our Land
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Sunbrew
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
AB InBev / Bud Light
Title:
Summer Stimmy
Category:
Craft / Writing
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.00
Client:
AB InBev / Stella Artois
Title:
Racing in the Life Artois
Category:
Intra-preneurship
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Cultural Driver
Award:
2022 Cultural Driver Merit Award
Points:
3.00
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Original Music / Score
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
AB InBev / AMBEV
Title:
Face of Carnival
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev / Budweiser
Title:
Tape Out Hate
Category:
Original Music / Song
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2022 Gaming Merit Award
Points:
3.00
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Targeting
Award:
2022 Creative Use of Data Merit Award
Points:
3.00
Client:
AB InBev / Budweiser
Title:
30 Seconds Singles
Category:
Custom Content
Award:
2022 Radio & Audio Merit Award
Points:
3.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
NATURAL BAR: The Bar That Leaves no Trace
Category:
Brand Installations
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
User-Generated Content
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
AB InBev / Castle Milk Stout
Title:
Clan Beat
Category:
Promotional / Collateral Items
Award:
2022 Design Merit Award
Points:
3.00