The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
PepsiCo
Client
Title
Category
Award
Points
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Art Direction
Points: 45.00
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Utility / Ecommerce
Points: 21.00
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Promotional / Posters - Series
Points: 21.00
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: UX / UI / Utility / Ecommerce
Points: 21.00
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Art Direction
Points: 9.00
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Ecommerce
Points: 9.00
Day of the Dead
Agency: Final Frontier / Shanghai + Slap Global / New York + Zombie Studio / São Paulo + Landia Mexico / Ciudad de México Client: Doritos Category: Animation / Single
Points: 3.00
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Single Country or Region / Consumer / Brand
Points: 3.00
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Digital & Online / Ecommerce
Points: 3.00
Better With Pepsi - Burger King Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: P.O.P. & In-Store / Single
Points: 3.00
Better With Pepsi - McDonald's Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: P.O.P. & In-Store / Single
Points: 3.00
Better With Pepsi - Wendy's Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: P.O.P. & In-Store / Single
Points: 3.00
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Client: Pepsico Category: Physical Product / Promotional
Points: 3.00
Golden Grounds
Agency: TBWA\Chiat\Day / New York + Bindery / New York + Redslash / TBWA / New York + Rare Medium / New York Client: Lay's Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.00
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Client: Pepsico Category: Products
Points: 3.00
Tropicana Toothpaste
Agency: Cramer-Krasselt / Chicago + MullenLowe PR / New York Client: Tropicana Category: Promotional Items
Points: 3.00
I AM
Agency: VMLY&R / São Paulo Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Points: 3.00
Doritos Duet Roulette
Agency: R/GA / California + OMD / New York + ProPac / Plano Client: Frito-Lay Category: Social Channel / Single Platform
Points: 3.00
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Cheetos
Title:
Cheetle iD
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Pepsi
Title:
Better With Pepsi
Category:
Promotional / Posters - Series
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
Cheetos
Title:
Cheetle iD
Category:
UX / UI / Utility / Ecommerce
Award:
2022 Interactive & Mobile Craft Silver Pencil
Points:
21.00
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Award:
2022 Print Bronze Pencil
Points:
9.00
Client:
Cheetos
Title:
Cheetle iD
Category:
Ecommerce
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Doritos
Title:
Day of the Dead
Category:
Animation / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Pepsi
Title:
Better With Pepsi
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Cheetos
Title:
Cheetle iD
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Pepsi
Title:
Better With Pepsi - Burger King Print
Category:
P.O.P. & In-Store / Single
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Pepsi
Title:
Better With Pepsi - McDonald's Print
Category:
P.O.P. & In-Store / Single
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Pepsi
Title:
Better With Pepsi - Wendy's Print
Category:
P.O.P. & In-Store / Single
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Pepsico
Title:
Quaker Qrece
Category:
Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Lay's
Title:
Golden Grounds
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Pepsico
Title:
Quaker Qrece
Category:
Products
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
Tropicana
Title:
Tropicana Toothpaste
Category:
Promotional Items
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
Starbucks
Title:
I AM
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00