The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Unilever
Client
Title
Category
Award
Points
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Best of Creative Effectiveness
Points: 90.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Design / Packaging
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Packaging / Specialty
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Products
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Multi-Country or Global / CSR
Points: 45.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Integrated Branding Campaign
Points: 21.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Product / Promotional
Points: 21.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Television & VOD / Long Form - Single
Points: 9.00
The Walk
Agency: The Martin Agency / Richmond + Unilever / London Client: Unilever / AXE Category: Animation / Single
Points: 3.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Integrated PR Campaign
Points: 3.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Cultural Driver
Points: 3.00
Lifebuoy - H for Handwashing
Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore Client: Unilever Category: Multi-Country or Global / CSR
Points: 3.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Targeted Video / Online
Points: 3.00
As Early As Five
Agency: Ogilvy UK / London + Swift / Portland Client: Dove Category: Writing / Single
Points: 3.00
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Award:
2022 Penta Pencil Penta Pencil
Points:
150.00
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Dove
Title:
Reverse Selfie
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Design / Packaging
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Campaign
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Packaging / Specialty
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Products
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Dove
Title:
Courage is Beautiful
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Branding Campaign
Award:
2022 Integrated Silver Pencil
Points:
21.00
Client:
Dove
Title:
Reverse Selfie
Category:
Magazine / Series
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Product / Promotional
Award:
2022 IP & Products Silver Pencil
Points:
21.00
Client:
Dove
Title:
Reverse Selfie
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Reverse Selfie
Category:
Cultural Driver
Award:
2022 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Unilever / AXE
Title:
The Walk
Category:
Animation / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated PR Campaign
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Dove
Title:
Reverse Selfie
Category:
Casting
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Cultural Driver
Award:
2022 Cultural Driver Merit Award
Points:
3.00
Client:
Unilever
Title:
Lifebuoy - H for Handwashing
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Dove
Title:
Reverse Selfie
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Dove
Title:
The Naked Truth
Category:
Social Post / Single
Award:
2022 Social Media Merit Award
Points:
3.00