The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
MEGartSTORE
Agency: Tommy Li Design Workshop Ltd / Chai Wan Client: Hong Kong Heritage Museum Category: Environmental Design / Campaign
Points: 25.0
Zwilling Knives
Agency: Grey Worldwide Beijing / Beijing Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
Points: 15.0
JDI posterbook
Agency: Wieden+Kennedy Shanghai / Shanghai Client: Nike Sports (China) Co. Ltd Category: Publication Design / Book Design
Points: 5.0
Hearses
Agency: Grey Worldwide: HK / Quarry Bay Client: Kiwicare Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
'TROUSERS POSTCARD'
Agency: EURO RSCG WORLDWIDE / Shanghai Client: Pfizer China / Viagra Category: Direct Mail / Single
Points: 5.0
Sparkle
Agency: JWT Shanghai / Shang Hai Client: DTC Category: Outdoor / Outdoor: Single
Points: 5.0
Hangman Clothes
Agency: Grey Worldwide: HK / Quarry Bay Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
Handcuff Gloves
Agency: Grey Worldwide: HK / Quarry Bay Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
blablabra
Agency: Tommy Li Design Workshop Ltd / Chai Wan Client: Godsend Trading Company Limited Category: Package Design / Campaign
Points: 5.0
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Agency: EURO RSCG WORLDWIDE / Shanghai Client: Moet Hennessy Diageo (China) Co. Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Christmas trees
Agency: JWT HK / Quarry Bay Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Points: 5.0
Hearses
Agency: Grey Worldwide: HK / Quarry Bay Client: Kiwicare Category: Collateral / Posters - Single
Points: 5.0
Underground
Agency: JWT Shanghai / Shang Hai Client: Green Peace Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
Black Cloud
Agency: Ogilvy & Mather / Beijing Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
'TROUSERS'
Agency: EURO RSCG WORLDWIDE / Shanghai Client: Pfizer China / Viagra Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Black Cloud
Agency: Ogilvy & Mather / Beijing Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Points: 5.0
JDI posterbook and all posters
Agency: Wieden+Kennedy Shanghai / Shanghai Client: Nike Sports (China) Co. Ltd Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
World Health Organization ¨CChange Conception
Agency: JWT / BeiJing Client: World Health Organization Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
The Voice Analyser
Agency: OgilvyOne Worldwide / Hong Kong Client: The Economist Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Tram
Agency: Grey Worldwide: HK / Quarry Bay Client: Toys R Us Category: Environmental Design / Single
Points: 5.0
Yacht
Agency: Grey Worldwide: HK / Quarry Bay Client: Toys R Us Category: Environmental Design / Single
Points: 5.0
Lancaster
Agency: Grey Worldwide: HK / Quarry Bay Client: Toys R Us Category: Environmental Design / Single
Points: 5.0
Catch Me If You Can
Agency: Grey Worldwide: HK / Quarry Bay Client: Star Movies Category: Environmental Design / Single
Points: 5.0
Dude, Where's My Car?
Agency: Grey Worldwide: HK / Quarry Bay Client: Star Movies Category: Environmental Design / Single
Points: 5.0
The Lost World
Agency: Grey Worldwide: HK / Quarry Bay Client: Star Movies Category: Environmental Design / Single
Points: 5.0
Client:
Hong Kong Heritage Museum
Title:
MEGartSTORE
Category:
Environmental Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Zwilling J.A. Henckels Shanghai
Title:
Zwilling Knives
Category:
Direct Mail / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Nike Sports (China) Co. Ltd
Title:
JDI posterbook
Category:
Publication Design / Book Design
Award:
2007 Design Merit Award
Points:
5.0
Client:
Kiwicare
Title:
Hearses
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Pfizer China / Viagra
Title:
'TROUSERS POSTCARD'
Category:
Direct Mail / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
DTC
Title:
Sparkle
Category:
Outdoor / Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Amnesty International Hong Kong
Title:
Hangman Clothes
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2007 Design Merit Award
Points:
5.0
Client:
Amnesty International Hong Kong
Title:
Handcuff Gloves
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2007 Design Merit Award
Points:
5.0
Client:
Godsend Trading Company Limited
Title:
blablabra
Category:
Package Design / Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Moet Hennessy Diageo (China) Co. Ltd.
Title:
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Friends of the Earth
Title:
Christmas trees
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Kiwicare
Title:
Hearses
Category:
Collateral / Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Green Peace
Title:
Underground
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
WWF
Title:
Black Cloud
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Pfizer China / Viagra
Title:
'TROUSERS'
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
WWF
Title:
Black Cloud
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike Sports (China) Co. Ltd
Title:
JDI posterbook and all posters
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
World Health Organization
Title:
World Health Organization ¨CChange Conception
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
The Voice Analyser
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Toys R Us
Title:
Tram
Category:
Environmental Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Toys R Us
Title:
Yacht
Category:
Environmental Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Toys R Us
Title:
Lancaster
Category:
Environmental Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Star Movies
Title:
Catch Me If You Can
Category:
Environmental Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Star Movies
Title:
Dude, Where's My Car?
Category:
Environmental Design / Single
Award:
2007 Design Merit Award
Points:
5.0