The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
A Wisp of Tea
Agency: Shaobin Lin / Shantou Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign
Points: 25.0
Beetle’s Eye View
Agency: DDB China Group / Shanghai Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Points: 25.0
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Nanshan ABCDance Cards
Agency: BBH China / Shanghai Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
Points: 15.0
A Hai
Agency: qing zhao / Nanjing Client: A Hai Category: Publication Design / Book Layout Design
Points: 15.0
Supor Non-Strick Pans
Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
Points: 15.0
Trailer
Agency: Leo Burnett / Hong Kong Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 15.0
Antalis Diary 2011
Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Antalis (Hong Kong) Ltd. Category: Collateral Design / Promotion
Points: 10.0
YOHO Midtown Residential Clubhouse
Agency: One Plus Partnership Limited / Hong Kong Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces
Points: 10.0
Daredevil Delivery
Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games
Points: 10.0
Your Game Is Your Voice
Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Outdoor Design / Campaign
Points: 10.0
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
Points: 10.0
CHOPSTICKS Poster
Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
W+K Shanghai Guide
Agency: Wieden + Kennedy Shanghai / Shanghai Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
Points: 5.0
Freshlock : Cornflakes/Raisins/Crackers
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Points: 5.0
Nanshan ABCDance Cards
Agency: BBH China / Shanghai Client: AVA DAIRY Category: Typography in Design / Single
Points: 5.0
Antique/Safe/Car
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai Client: Midea Category: Trade / Full Page or Spread - Campaign
Points: 5.0
Punch name Card Set
Agency: Leo Burnett / Hong Kong Client: Hong Kong Acupuncturists Association Ltd. Category: Corporate Identity / Single
Points: 5.0
Freshlock : Cornflakes
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / Posters - Single
Points: 5.0
Keep Your Kitchen Fresh
Agency: Ogilvy Beijing / Beijing Client: BSH Category: Collateral / Posters - Campaign
Points: 5.0
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Collateral / Posters - Campaign
Points: 5.0
Supor Non-Strick Pans
Agency: Leo Burnett / Shanghai Client: SUPOR Category: Innovation in Advertising / Single
Points: 5.0
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / P.O.P and In-store - Single
Points: 5.0
Disposable Forest Integrated Campaign
Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Innovation in Advertising / Campaign
Points: 5.0
You got a say on pricing
Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Fevi Kwik
Agency: Ogilvy Hong Kong / Hong Kong Client: Pidilite Industries Limited Category: Collateral Design / Posters - Single
Points: 5.0
Turkey/Cabbage/Cheese/Apple
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai Client: Midea Category: Collateral Design / Posters - Campaign
Points: 5.0
Disposable Forest Integrated Campaign
Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
China's First user-Directed Fashion Shoot
Agency: Ogilvy Shanghai / Shanghai Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Points: 5.0
Chopstick Tree
Agency: DDB China Group / Shanghai Client: China Environmental Protection Foundation Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Disposable Forest Campaign
Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Experiential Advertising / Single
Points: 5.0
Trailer
Agency: Leo Burnett / Hong Kong Client: IKEA Category: Experiential Advertising / Single
Points: 5.0
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
Points: 5.0
Nike 2010 Fall Basketball Campaign ?Lian Documentary
Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike Sports (China) Co., Ltd. Category: Film / Documentaries
Points: 5.0
Change the Game
Agency: Wieden + Kennedy Shanghai / Shanghai Client: Converse Category: Film / Documentaries
Points: 5.0
Oreo Dunking Fun Challenge
Agency: AKQA Shanghai / Shanghai Client: KRAFT Foods Category: Gaming / Online gaming
Points: 5.0
Scirocco Cup AR Challenge
Agency: Ogilvy Beijing / Beijing Client: Volkswagen Category: Gaming / Online gaming
Points: 5.0
Shanghai IFC Mall Palace Cinema
Agency: One Plus Partnership Limited / Hong Kong Client: Broadway Cinema China Limited Category: Spatial Design / Indoor Spaces
Points: 5.0
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Freshlock : Cornflakes
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Points: 5.0
China's First Democratic Election
Agency: Ogilvy Shanghai / Shanghai Client: VF Asia Ltd Category: Websites & Microsites / Consumer Goods
Points: 5.0
Chopstick Tree
Agency: DDB China Group / Shanghai Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Points: 5.0
Turkey/Cabbage/Cheese/Apple
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai Client: Midea Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Disposable Forest
Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
MIX DESIGN
Agency: qing zhao / Nanjing Client: phonex science press Category: Publication Design / Book Layout Design
Points: 5.0
Big Business 3
Agency: SenseTeam / Shenzhen Client: SenseTeam Category: Publication Design / Book Layout Design
Points: 5.0
Nanshan ABCDance Cards
Agency: BBH China / Shanghai Client: AVA DAIRY Category: Direct Mail / Single
Points: 5.0
Keep Your Kitchen Fresh
Agency: Ogilvy Beijing / Beijing Client: BSH Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Guangdong Yawei Biotechnology Co,.Ltd.
Title:
A Wisp of Tea
Category:
Package Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
VW Import-New Beetle Convertible
Title:
Beetle’s Eye View
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
A Hai
Title:
A Hai
Category:
Publication Design / Book Layout Design
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Trailer
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Antalis (Hong Kong) Ltd.
Title:
Antalis Diary 2011
Category:
Collateral Design / Promotion
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Sun Hung Kai Properties Limited
Title:
YOHO Midtown Residential Clubhouse
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Subway
Title:
Daredevil Delivery
Category:
Gaming / Branded Mobile Games
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike China
Title:
Your Game Is Your Voice
Category:
Outdoor Design / Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Mobile Applications/Sites / E-Commerce
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Greenpeace
Title:
CHOPSTICKS Poster
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Wieden + Kennedy Shanghai
Title:
W+K Shanghai Guide
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes/Raisins/Crackers
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Typography in Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Midea
Title:
Antique/Safe/Car
Category:
Trade / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Hong Kong Acupuncturists Association Ltd.
Title:
Punch name Card Set
Category:
Corporate Identity / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
BSH
Title:
Keep Your Kitchen Fresh
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Disposable Forest Integrated Campaign
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
You got a say on pricing
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Pidilite Industries Limited
Title:
Fevi Kwik
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Midea
Title:
Turkey/Cabbage/Cheese/Apple
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Disposable Forest Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
VF Asia Ltd
Title:
China's First user-Directed Fashion Shoot
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Disposable Forest Campaign
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Trailer
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike Sports (China) Co., Ltd.
Title:
Nike 2010 Fall Basketball Campaign ?Lian Documentary
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Converse
Title:
Change the Game
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
KRAFT Foods
Title:
Oreo Dunking Fun Challenge
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Scirocco Cup AR Challenge
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Broadway Cinema China Limited
Title:
Shanghai IFC Mall Palace Cinema
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
VF Asia Ltd
Title:
China's First Democratic Election
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Spatial Design / Outdoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
Midea
Title:
Turkey/Cabbage/Cheese/Apple
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Disposable Forest
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
phonex science press
Title:
MIX DESIGN
Category:
Publication Design / Book Layout Design
Award:
2011 Design Merit Award
Points:
5.0
Client:
SenseTeam
Title:
Big Business 3
Category:
Publication Design / Book Layout Design
Award:
2011 Design Merit Award
Points:
5.0
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Direct Mail / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
BSH
Title:
Keep Your Kitchen Fresh
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
