The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Branded Applications / Branded applications
Points: 5.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Newspaper / Small Space Print - Single
Points: 5.0
Madam Sixty Ate
Agency: Substance Hong Kong / Hong Kong Client: Atelia Corporation Limited, Hong Kong Category: Corporate Identity / Campaign
Points: 5.0
Tennis
Agency: Ogilvy & Mather Group, HK / Hong Kong Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Points: 5.0
Boxing
Agency: Ogilvy & Mather Group, HK / Hong Kong Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Points: 5.0
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing Client: Volkswagen Group China Category: Websites / Social Networks/Community
Points: 5.0
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Social Networks/Community
Points: 5.0
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong Client: Casablanca Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
The Skate Wash Denim
Agency: JWT Always Shanghai / Shanghai Client: Meters\bonwe Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Converse Block Party
Agency: Wieden + Kennedy Shanghai / Shanghai Client: Converse Category: Events and Installations
Points: 5.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 5.0
Intel: The Escape
Agency: Tribal DDB Hong Kong / Hong Kong Client: Intel Asia Pacific Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Diary
Agency: Ogilvy Beijing / Beijing Client: Johnson & Johnson Category: Innovation in Branded Content
Points: 5.0
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong Client: Casablanca Category: Collateral / Posters - Campaign
Points: 5.0
Don't Drive...Run
Agency: Leo Burnett Shanghai / Shanghai Client: Li Ning Category: Outdoor Design / Transit - Single
Points: 5.0
Vending Machine
Agency: Grey Group - China / Shanghai Client: World kitchen Category: Outdoor Design / Street Furniture
Points: 5.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Branded Content / Games
Points: 5.0
The Distance Between Mother and Child
Agency: Leo Burnett Shanghai / Shanghai Client: Shanghai QingCongQuan Autism Foundation Category: Public Service / Outdoor and Posters - Single
Points: 5.0
The Keyboard of Isolation
Agency: DDB China Group / Shanghai Client: Family Care For Grassroots Community Category: Innovation in Advertising / Single or Campaign
Points: 5.0
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: CO-1 School of Visual Arts Category: Public Service / Outdoor and Posters - Single
Points: 5.0
The Keyboard of Isolation
Agency: DDB China Group / Shanghai Client: Family Care For Grassroots Community Category: Public Service / Outdoor and Posters - Single
Points: 5.0
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing Client: Volkswagen Group China Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: CO-1 School of Visual Arts Category: Craft / Typography in Design - Single
Points: 5.0
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai Client: Uniqlo Category: Websites / Consumer Goods
Points: 5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Newspaper / Small Space Print - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Atelia Corporation Limited, Hong Kong
Title:
Madam Sixty Ate
Category:
Corporate Identity / Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Beijing Sports Radio
Title:
Tennis
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Beijing Sports Radio
Title:
Boxing
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Meters\bonwe
Title:
The Skate Wash Denim
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Converse
Title:
Converse Block Party
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Intel Asia Pacific
Title:
Intel: The Escape
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Johnson & Johnson
Title:
Diary
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Li Ning
Title:
Don't Drive...Run
Category:
Outdoor Design / Transit - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
World kitchen
Title:
Vending Machine
Category:
Outdoor Design / Street Furniture
Award:
2012 Design Merit Award
Points:
5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Content / Games
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Shanghai QingCongQuan Autism Foundation
Title:
The Distance Between Mother and Child
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Family Care For Grassroots Community
Title:
The Keyboard of Isolation
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
CO-1 School of Visual Arts
Title:
CO-1 10th Anniversary Poster
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Family Care For Grassroots Community
Title:
The Keyboard of Isolation
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
CO-1 School of Visual Arts
Title:
CO-1 10th Anniversary Poster
Category:
Craft / Typography in Design - Single
Award:
2012 Design Merit Award
Points:
5.0