The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
Iceberg
Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Points: 25.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
Points: 15.0
MvsW
Agency: pill & pillow / Hong Kong Client: Nike Category: Data Visualization / Online - Interactive and Real-time
Points: 15.0
Toblerone Sculptures
Agency: Leagas Delaney / Shanghai Client: Kraft Category: Design Does / Brand Transformation
Points: 15.0
Hide 'n' Seek
Agency: Ogilvy Beijing Lab / Beijing Client: GM Encore Category: Gaming / Branded Mobile Games
Points: 10.0
Love and Water Video
Agency: BeijingManXiangYaTianAdvertising / Beijing Client: M.A.C Cosmetics Category: Broadcast and Moving Image / Short Films and Videos
Points: 10.0
Pig / Dog / Cat
Agency: JC ART+DESIGN / Shanghai Client: No.8 Animal Hospital Category: Collateral Design / Posters - Series
Points: 5.0
Chinese New Year Flavour in a Bottle
Agency: Saatchi & Saatchi / Beijing Client: SHINHO FOODS CO.,LTD. Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Melon
Agency: DDB / Hong Kong Client: Clorox Category: Magazine / Full Page or Spread - Single
Points: 5.0
Iceberg-China
Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Points: 5.0
Iceberg-Egypt
Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Points: 5.0
Iceberg-Germany
Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Points: 5.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Points: 5.0
CokeSanta
Agency: Ogilvy & Mather Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Points: 5.0
Scroll
Agency: Y&R Wunderman / Shanghai Client: Landrover Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Glad Cling Wrap
Agency: DDB / Hong Kong Client: Clorox Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Nike Greatness
Agency: Team Nike / Shanghai Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Nike#WinAgainstTheElements
Agency: AKQA / Shanghai Client: Nike Category: Websites / Social Networks/Community
Points: 5.0
CokeSanta
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Points: 5.0
Sunshine Pet Rain Gear
Agency: JC ART+DESIGN / Shanghai Client: Sunshine Pet Rain Gear Company Category: Brand Identity / Logo Design
Points: 5.0
Civilization-Rome
Agency: JWT / Shanghai Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Hover Car
Agency: Proximity China / Goodstein & Partners / Beijing Client: Volskawagen Group China Category: User Generated Content / Single
Points: 5.0
I'm Amazing
Agency: DDB / Hong Kong Client: McDonald's Category: Spatial Design / Indoor Spaces
Points: 5.0
Iceberg-Egypt
Agency: Grey Group China / Beijing Client: Tui Category: Collateral / Posters - Single
Points: 5.0
Seal of Mine
Agency: cccdi / Hong Kong Client: CCC APPS Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
LI(DETACH)
Agency: Hanqingtang Design / Nanjing Client: LUCOS DESIGNFORUM Category: Publication Design / Book Layout Design
Points: 5.0
Our Homeland
Agency: Eric Chan Design / Hong Kong Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Points: 5.0
Text Cursor: Bike/Pram/Car
Agency: Cheil Worldwide / Hong Kong Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Points: 5.0
Church
Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Points: 5.0
The Pencil Campaign
Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
MvsW
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Kraft
Title:
Toblerone Sculptures
Category:
Design Does / Brand Transformation
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
GM Encore
Title:
Hide 'n' Seek
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
M.A.C Cosmetics
Title:
Love and Water Video
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
No.8 Animal Hospital
Title:
Pig / Dog / Cat
Category:
Collateral Design / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
SHINHO FOODS CO.,LTD.
Title:
Chinese New Year Flavour in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Clorox
Title:
Melon
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-China
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-Egypt
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-Germany
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Landrover
Title:
Scroll
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Clorox
Title:
Glad Cling Wrap
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Greatness
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike#WinAgainstTheElements
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sunshine Pet Rain Gear Company
Title:
Sunshine Pet Rain Gear
Category:
Brand Identity / Logo Design
Award:
2013 Design Merit Award
Points:
5.0
Client:
Maxam
Title:
Civilization-Rome
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volskawagen Group China
Title:
Hover Car
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
McDonald's
Title:
I'm Amazing
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-Egypt
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
CCC APPS
Title:
Seal of Mine
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
LUCOS DESIGNFORUM
Title:
LI(DETACH)
Category:
Publication Design / Book Layout Design
Award:
2013 Design Merit Award
Points:
5.0
Client:
Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung
Title:
Our Homeland
Category:
Public Service / Posters - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
Text Cursor: Bike/Pram/Car
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Staedtler
Title:
Church
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0