The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 50.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
Points: 25.0
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 25.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign
Points: 25.0
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 25.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
A Gift from Hong Wei
Agency: T-Change Design Studio / Nanjing Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai Client: HAIER Category: Product Design / Single or Series
Points: 15.0
Exploded
Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
Points: 15.0
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community
Points: 15.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Digital Direct Marketing / Mobile
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
Just Add Water
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Little Masters
Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Series
Points: 15.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Innovation in Video / Single
Points: 15.0
Dance by music of Dunhuang
Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
Points: 10.0
Rebirth After Reading
Agency: Cheil China / Beijing Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 10.0
Rain-Codes
Agency: Geometry Global / Hong Kong Client: Cebu Pacific Air Category: Experiences / Outdoor Spaces
Points: 10.0
Making Clothing Donation Instantly Rewarding
Agency: Ogilvy Beijing / Beijing Client: China Foundation for Poverty Alleviation Category: Experiences / Outdoor Spaces
Points: 10.0
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration
Points: 10.0
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Van Gogh
Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Single
Points: 10.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Points: 10.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 10.0
Liu Xiaodong’s Hotan Project & Xinjiang Research
Agency: Xiao Mage Cheng Zi / Beijing Client: Today Art Museum Category: Public Service - Design / Publication Design
Points: 10.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Public Service - Video / Cinema
Points: 10.0
Hairstyle Calendar
Agency: Leo Burnett, Hong Kong / Hong Kong Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 10.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Print Craft / Art Direction - Single Only
Points: 5.0
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Print Craft / Art Direction - Single Only
Points: 5.0
Duck
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Print Craft / Art Direction - Single Only
Points: 5.0
Iceberg
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Print Craft / Art Direction - Single Only
Points: 5.0
Van Gogh
Agency: Geometry Global / Hong Kong Client: Hamleys Category: Print Craft / Art Direction - Single Only
Points: 5.0
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Agency: Xinlin Teahouse / Shantou Client: Xinlin Teahouse Category: Package Design / Single or Series
Points: 5.0
MIC
Agency: Y&R Beijing / Beijing Client: Penguin China-audio books Category: Outdoor / Billboards or Transit - Campaign
Points: 5.0
Coke 2nd Life Caps
Agency: Ogilvy Beijing / Beijing Client: Coca Cola Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 5.0
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing Client: Center for Psychological Research, Shenyang Category: Experiences / Indoor Spaces
Points: 5.0
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing Client: Center for Psychological Research, Shenyang Category: Public Service - Experiential / Events, Competitions & Installations
Points: 5.0
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing Client: Center for Psychological Research, Shenyang Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 5.0
Duck
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Van Gogh
Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Single
Points: 5.0
Iceberg
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Magritte
Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Single
Points: 5.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Collateral Design / Posters - Series
Points: 5.0
STAGES
Agency: Y&R Beijing / Beijing Client: Penguin China-Ladybird Category: Collateral Design / Posters - Series
Points: 5.0
Wood
Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Single
Points: 5.0
A Cut Above
Agency: Y&R Shanghai / Shanghai Client: Zhang Xiao Quan Kitchen Knife Category: Collateral Design / P.O.P. & In-Store - Single
Points: 5.0
Cannot leave books behind Graphics Design Exhibition in Chengdu
Agency: qing zhao / Nanjing Client: Hanqingtang Deisgn Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Little Masters
Agency: Geometry Global / Hong Kong Client: Hamleys Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Agency: Saatchi & Saatchi Services (HK) Limited / Hong Kong Client: Sun Hung Kai Properties Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
STAGES
Agency: Y&R Beijing / Beijing Client: Penguin China-Ladybird Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Phoenix Fine Arts Publishing . Ltd
Title:
A Gift from Hong Wei
Category:
Publication Design / Book Layout Design
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Product Design / Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Hubei Insun Cinema Film Co., Ltd.
Title:
Exploded
Category:
Experiences / Indoor Spaces
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Tencent
Title:
The Voice Donor
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Just Add Water
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Hamleys
Title:
Little Masters
Category:
Collateral Design / Posters - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Innovation in Video / Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Phoenix Fine Arts Publishing.Ltd
Title:
Dance by music of Dunhuang
Category:
Publication Design / Book Layout Design
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Friends of Nature
Title:
Rebirth After Reading
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Cebu Pacific Air
Title:
Rain-Codes
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
China Foundation for Poverty Alleviation
Title:
Making Clothing Donation Instantly Rewarding
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Hamleys
Title:
Van Gogh
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Today Art Museum
Title:
Liu Xiaodong’s Hotan Project & Xinjiang Research
Category:
Public Service - Design / Publication Design
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Public Service - Video / Cinema
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Hair Culture
Title:
Hairstyle Calendar
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Duck
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Iceberg
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Hamleys
Title:
Van Gogh
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Xinlin Teahouse
Title:
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Category:
Package Design / Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Penguin China-audio books
Title:
MIC
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Coca Cola
Title:
Coke 2nd Life Caps
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Merit Award
Points:
5.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Duck
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Hamleys
Title:
Van Gogh
Category:
Collateral Design / Posters - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Iceberg
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Hamleys
Title:
Magritte
Category:
Collateral Design / Posters - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Hamleys
Title:
Wood
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Zhang Xiao Quan Kitchen Knife
Title:
A Cut Above
Category:
Collateral Design / P.O.P. & In-Store - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
Hanqingtang Deisgn
Title:
Cannot leave books behind Graphics Design Exhibition in Chengdu
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Hamleys
Title:
Little Masters
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Sun Hung Kai Properties
Title:
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
