The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Kahn
Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 15.0
Fresco
Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 10.0
Fingersex
Agency: Jung von Matt AG / Hamburg Client: SciFi Channel Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
The chewing gum for afterwards
Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Novartis - Nicotinell Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
The Alcatel-Radio-Campaign
Agency: Jung von Matt AG / Hamburg Client: Alcatel Sel AG Category: Consumer Radio / Campaign
Points: 5.0
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Sara Lee Branded Apparel, Germany Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin Client: jobsintown.de Category: Outdoor / Outdoor - Campaign
Points: 5.0
Overtake faster
Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Points: 5.0
Giant Houses - City
Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Renault Deutschland AG Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: DHL Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Globus "Crown Caps" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Globus Market Germany Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Sara Lee Branded Apparel, Germany Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Smith & Schmidt
Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Cinema or Non-Broadcast / Single
Points: 5.0
Galanty show
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Cinema or Non-Broadcast / Single
Points: 5.0
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg Client: Lego Category: Collateral / Posters - Single
Points: 5.0
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Cinema or Non-Broadcast / Single
Points: 5.0
Vision
Agency: Jung von Matt AG / Hamburg Client: JesusCenter Hamburg Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Points: 5.0
Open Sky System
Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Collateral / Posters - Campaign
Points: 5.0
The Rei-Action “Bleeding"
Agency: Jung von Matt AG / 20357 Hamburg Client: fit GmbH Category: Collateral / Posters - Campaign
Points: 5.0
Smallest turning circle
Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
Extra White Smile
Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
organ donation
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: Serviceplan Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 5.0
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 5.0
Mondo Pasta “Noodleslurper”
Agency: Jung von Matt AG / 20357 Hamburg Client: Mondo Pasta Gerstenberger & Arena Gbr Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Points: 5.0
Crime scences
Agency: Springer & Jacoby / Hamburg Client: IFAW International Fund for Animal Welfare Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: UNICEF Deutschland Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 5.0
War orphans
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bischoefliches Hilfswerk Misereor e.V. Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
"Ali Lmrabet", "Anna Politkowskaja", "Fabio Prieto Llorente"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: International society for human rights (IGFM) Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg Client: Lego Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Amnesty International "Torture meets Modern Art"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Amnesty International Germany / Section Mannheim Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
The Smoking Billboard
Agency: venividi / Forst an der Weinstraße Client: Volunteer Fire Department Frankfurt-Roedelheim Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
smoker’s lung
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: AOK Bayern – Die Gesundheitskasse Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
Planets
Agency: KNSK Werbeagentur GmbH / Hamburg Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Capitalists
Agency: KNSK Werbeagentur GmbH / Hamburg Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Points: 5.0
Globus "Our most beautiful prices" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
UNICEF film “shoe”
Agency: Jung von Matt AG / 20357 Hamburg Client: UNICEF e.V. Category: Public Service/Political Television / Single
Points: 5.0
Client:
adidas
Title:
Kahn
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
adidas
Title:
Fresco
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
SciFi Channel
Title:
Fingersex
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Novartis - Nicotinell
Title:
The chewing gum for afterwards
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Alcatel Sel AG
Title:
The Alcatel-Radio-Campaign
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Overtake faster
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Renault Deutschland AG
Title:
Giant Houses - City
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Globus Market Germany
Title:
Globus "Crown Caps" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Smith & Schmidt
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Galanty show
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Lego
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
JesusCenter Hamburg
Title:
Vision
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Audi AG
Title:
Open Sky System
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
fit GmbH
Title:
The Rei-Action “Bleeding"
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland
Title:
Smallest turning circle
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Wrigley GmbH
Title:
Extra White Smile
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Serviceplan
Title:
organ donation
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Mondo Pasta Gerstenberger & Arena Gbr
Title:
Mondo Pasta “Noodleslurper”
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
IFAW International Fund for Animal Welfare
Title:
Crime scences
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Bischoefliches Hilfswerk Misereor e.V.
Title:
War orphans
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
International society for human rights (IGFM)
Title:
"Ali Lmrabet", "Anna Politkowskaja", "Fabio Prieto Llorente"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Lego
Title:
Builders of Tomorrow
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Amnesty International Germany / Section Mannheim
Title:
Amnesty International "Torture meets Modern Art"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volunteer Fire Department Frankfurt-Roedelheim
Title:
The Smoking Billboard
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
AOK Bayern – Die Gesundheitskasse
Title:
smoker’s lung
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Daimler Chrysler AG Jeep
Title:
Planets
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Capital Magazin
Title:
Capitalists
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Globus Market Germany
Title:
Globus "Our most beautiful prices" Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0