The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
The 3-D Cover
Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
Points: 25.0
The 3-D Cover
Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 15.0
The 3-D Cover
Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Branded Content / Single
Points: 15.0
Heaven on earth
Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 10.0
In an ABSOLUT World - Week
Agency: TBWA\ Germany / Berlin Client: MAXXIUM Germany - ABSOLUT VODKA Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Bologna on Wheels
Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
The BESTÅ-Cube
Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
Umbrellas
Agency: Jung von Matt AG / Hamburg Client: TW1-Your wheather chanel via Astra Digital Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
OroVerde "Diversity of Species" Ad
Agency: Ogilvy Frankfurt / Frankfurt Client: OroVerde Rainforest Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 5.0
The Wrong Working Environment
Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Ravensburger – The Giant Puzzle Campaign
Agency: Scholz & Friends / Berlin Client: Ravensburger Spieleverlag GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Mercedes-Benz G-Class "Terrains"
Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Desktop
Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
The UNICEF Landmine Stickers
Agency: Leo Burnett Frankfurt / Frankfurt Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
Little Radish
Agency: Y&R Germany / Frankfurt am Main Client: Ed Wuesthof Dreizackwerk (Kitchen knives) Category: Consumer Radio / Single
Points: 5.0
The joy of writing
Agency: Jung von Matt AG / Berlin Client: BIC Deutschland GmbH & Co. OHG Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Painting by numbers
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: IKEA Deutschland GmbH Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Audi RS 4 Navigation Campaign
Agency: Draftfcb Deutschland GmbH / Hamburg Client: Audi AG Category: Consumer Radio / Campaign
Points: 5.0
Dream
Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Fly
Agency: Jung von Matt AG / Hamburg Client: Robert Bosch GmbH Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Bicycle
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: DEVK insurance Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Hitler vs. Chaplin
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen Client: Hut Weber Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Collision
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Business Food
Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Nykke & Kokki GmbH Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Only at the movies
Agency: Jung von Matt AG / Hamburg Client: CinemaxX AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Mercedes-Benz SLR "From Hell to Heaven"
Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Outlines
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Inlingua Language School Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
We take it serious
Agency: kempertrautmann gmbh / Hamburg Client: Comedy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Small ads
Agency: TBWA\ Germany / Berlin Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 5.0
Heaven on earth
Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Campaign
Points: 5.0
The Wrong Working Environment
Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Points: 5.0
Parking
Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Points: 5.0
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: IKEA Deutschland GmbH Category: Outdoor / Outdoor - Campaign
Points: 5.0
Door opener
Agency: KNSK Werbeagentur GmbH / Hamburg Client: Chrysler Germany GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Epuron / German Ministry for the Environment
Title:
Power of Wind
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Branded Content / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Daimler AG
Title:
Heaven on earth
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
MAXXIUM Germany - ABSOLUT VODKA
Title:
In an ABSOLUT World - Week
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Bologna on Wheels
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH
Title:
The BESTÅ-Cube
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
TW1-Your wheather chanel via Astra Digital
Title:
Umbrellas
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Diversity of Species" Ad
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
jobsintown.de GmbH
Title:
The Wrong Working Environment
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Ravensburger Spieleverlag GmbH
Title:
Ravensburger – The Giant Puzzle Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Mercedes-Benz G-Class "Terrains"
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Desktop
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
UNICEF Deutschland, Arbeitsgruppe Frankfurt
Title:
The UNICEF Landmine Stickers
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Ed Wuesthof Dreizackwerk (Kitchen knives)
Title:
Little Radish
Category:
Consumer Radio / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BIC Deutschland GmbH & Co. OHG
Title:
The joy of writing
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Painting by numbers
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Fearless
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Audi AG
Title:
Audi RS 4 Navigation Campaign
Category:
Consumer Radio / Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH
Title:
Dream
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Robert Bosch GmbH
Title:
Fly
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
DEVK insurance
Title:
Bicycle
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Hut Weber
Title:
Hitler vs. Chaplin
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Renault Germany
Title:
Ballet
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Renault Germany
Title:
Collision
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Nykke & Kokki GmbH
Title:
Business Food
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
CinemaxX AG
Title:
Only at the movies
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Mercedes-Benz SLR "From Hell to Heaven"
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Inlingua Language School
Title:
Outlines
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Comedy
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
PlayStation3 - Motorstorm
Title:
Small ads
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Heaven on earth
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
jobsintown.de GmbH
Title:
The Wrong Working Environment
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Parking
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Chrysler Germany GmbH
Title:
Door opener
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Merit Award
Points:
5.0