The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

The Kinetic Sculpture for the BMW Museum, Munich Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single Points: 75.0
Impossible Goalkeeper Agency: TBWA\ Deutschland, Berlin / Berlin Client: adidas AG Category: Outdoor / Outdoor - Single Points: 15.0
Honeytube Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign Points: 15.0
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single Points: 10.0
Horror non-stop Agency: Jung von Matt AG / Hamburg Client: 13TH STREET Category: Banners - Dynamic / Single Points: 10.0
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Mobile Advertising / Campaign Points: 10.0
E-Mail „Large window.“ Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Email Marketing / Single Points: 10.0
Digital Concert Hall Agency: argonauten G2 GmbH / Berlin Client: Berliner Philharmoniker - Berlin Phil Media GmbH Category: Public Service/Cultural Institutions/Educational / Websites Points: 10.0
Global news is first local news Agency: Scholz & Friends / Berlin Client: Augsburger Allgemeine Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign Points: 5.0
We take it serious Agency: kempertrautmann gmbh / Hamburg Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign Points: 5.0
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign Points: 5.0
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Outdoor / Outdoor - Single Points: 5.0
The idea "True Greatness" Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Single Points: 5.0
Read the street Agency: BBDO Germany GmbH / Duesseldorf Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign Points: 5.0
The Missing Piece Agency: Scholz & Friends / Berlin Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign Points: 5.0
The LEGO Codes Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals) Points: 5.0
Onion calendar Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals) Points: 5.0
"Women's Rights" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Action Group for World Solidarity Category: Public Service/Political Print / Newspaper or Magazine - Campaign Points: 5.0
Dictators Cake Fight Agency: Scholz & Friends / Berlin Client: Internationale Gesellschaft für Menschenrechte Category: Public Service/Political Print / Newspaper or Magazine - Campaign Points: 5.0
Transparent Man Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Homeless organisation fifyfifty Category: Public Service/Political Print / Outdoor and Posters - Single Points: 5.0
Begging Sculptures Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single Points: 5.0
Packing Luggage Agency: Draftfcb Deutschland GmbH / Hamburg Client: SC Johnson GmbH Category: Consumer Radio / Single Points: 5.0
27 Agency: .start GmbH / Munich Client: Münchner Ticket-Center Category: Consumer Radio / Single Points: 5.0
Cut Agency: Y&R Germany / Frankfurt am Main Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign Points: 5.0
Parking Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Ceiling Cinema Agency: TBWA\ Deutschland, Berlin / Berlin Client: NISSAN CENTER EUROPE GmbH Category: Cinema Advertising / Single - Maximum 3 minutes Points: 5.0
Remote Control Agency: Scholz & Friends / Berlin Client: Loewe Opta GmbH Category: Cinema Advertising / Single - Maximum 3 minutes Points: 5.0
WMF Pressure cooker Agency: KNSK Werbeagentur GmbH / Hamburg Client: WMF AG Category: Cinema Advertising / Campaign Points: 5.0
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Innovation in Advertising & Marketing / Single Points: 5.0
Begging Sculptures Agency: Ogilvy Frankfurt / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Innovation in Advertising & Marketing / Single Points: 5.0
Tide Board Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single Points: 5.0
Eye-Tracking Agency: Jung von Matt AG / Berlin Client: Amnesty international Category: Innovation in Advertising & Marketing / Single Points: 5.0
„Weather-Channel-Guerilla“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Expedia.com GmbH Category: Innovation in Advertising & Marketing / Single Points: 5.0
Fast news Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: stern Gruner+Jahr AG & Co KG Category: Innovation in Advertising & Marketing / Single Points: 5.0
Ceiling Cinema Agency: TBWA\ Deutschland, Berlin / Berlin Client: NISSAN CENTER EUROPE GmbH Category: Innovation in Advertising & Marketing / Single Points: 5.0
Annual Report 2007 Agency: Strichpunkt GmbH / Stuttgart Client: Air Berlin PLC & Co. Luftverkehrs KG Category: Branding / Annual Report Points: 5.0
Hide and Seek Booklet Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Quirin Bank AG Category: Branding / Booklet/Brochure Points: 5.0
OCUI (open cuisine) Agency: Scholz & Friends Berlin GmbH / Berlin Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign Points: 5.0
Dr. Moeller’s Quince Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single Points: 5.0
Powerfuel Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign Points: 5.0
Oilchange Agency: Kolle Rebbe / Hamburg Client: Anthony´s Garage Winery Category: Package Design / Campaign Points: 5.0
Cornering lights Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Citroen Deutschland AG Category: Collateral Design / Posters - Single Points: 5.0
Tesa Tape-Art Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Collateral Design / Posters - Campaign Points: 5.0
The Alpina Wall Calendar 2009 Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Alpina Farben GmbH Category: Collateral Design / P.O.P. and In-Store - Single Points: 5.0
"Happy Brain Cells" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign Points: 5.0
Mediatecture for the BMW Museum, Munich Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single Points: 5.0
"Bigger Storage Ideas" Agency: Ogilvy Frankfurt / Frankfurt Client: IKEA Germany Category: Environmental Design / Single Points: 5.0
THE HOUSE IF IMAGINATION Agency: HEIMAT, Berlin / Berlin Client: Hornbach DIY /Home Improvement Category: Environmental Design / Campaign Points: 5.0
TIDE Longer Lasting Whites Agency: Leo Burnett Frankfurt / Frankfurt Client: Procter & Gamble Category: Outdoor / Single Points: 5.0
Tesa Tape-Art Agency: Jung von Matt AG / Stuttgart Client: tesa AG Category: Outdoor / Campaign Points: 5.0

BMW Group

The Kinetic Sculpture for the BMW Museum, Munich

Environmental Design / Single

2009 Design Gold Pencil

75.0

adidas AG

Impossible Goalkeeper

Outdoor / Outdoor - Single

2009 Advertising Silver Pencil

15.0

Anthony´s Garage Winery

Honeytube

Package Design / Campaign

2009 Design Silver Pencil

15.0

Amnesty International

Eye-Tracking

Public Service/Political Print / Outdoor and Posters - Single

2009 Advertising Bronze Pencil

10.0

13TH STREET

Horror non-stop

Banners - Dynamic / Single

2009 Interactive Bronze Pencil

10.0

myToys.de

The LEGO Codes

Mobile Advertising / Campaign

2009 Interactive Bronze Pencil

10.0

Audi AG

E-Mail „Large window.“

Email Marketing / Single

2009 Interactive Bronze Pencil

10.0

Berliner Philharmoniker - Berlin Phil Media GmbH

Digital Concert Hall

Public Service/Cultural Institutions/Educational / Websites

2009 Interactive Bronze Pencil

10.0

Augsburger Allgemeine Zeitung

Global news is first local news

Consumer Newspaper / Full Page or Spread - Campaign

2009 Advertising Merit Award

5.0

MTV Networks/Comedy Central

We take it serious

Consumer Magazine / Color: Full Page or Spread - Campaign

2009 Advertising Merit Award

5.0

Mercedes-Benz Netherlands

Read the street

Consumer Magazine / Color: Full Page or Spread - Campaign

2009 Advertising Merit Award

5.0

IKEA Germany

"Bigger Storage Ideas"

Outdoor / Outdoor - Single

2009 Advertising Merit Award

5.0

Daimler AG

The idea "True Greatness"

Outdoor / Outdoor - Single

2009 Advertising Merit Award

5.0

Mercedes-Benz Netherlands

Read the street

Outdoor / Outdoor - Campaign

2009 Advertising Merit Award

5.0

Ravensburger Spieleverlag GmbH

The Missing Piece

Outdoor / Outdoor - Campaign

2009 Advertising Merit Award

5.0

myToys.de

The LEGO Codes

Collateral / Promotion (Agencies creating work for individuals)

2009 Advertising Merit Award

5.0

Wüsthof

Onion calendar

Collateral / Promotion (Agencies creating work for individuals)

2009 Advertising Merit Award

5.0

Action Group for World Solidarity

"Women's Rights" Campaign

Public Service/Political Print / Newspaper or Magazine - Campaign

2009 Advertising Merit Award

5.0

Internationale Gesellschaft für Menschenrechte

Dictators Cake Fight

Public Service/Political Print / Newspaper or Magazine - Campaign

2009 Advertising Merit Award

5.0

Homeless organisation fifyfifty

Transparent Man

Public Service/Political Print / Outdoor and Posters - Single

2009 Advertising Merit Award

5.0

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

Begging Sculptures

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single

2009 Advertising Merit Award

5.0

SC Johnson GmbH

Packing Luggage

Consumer Radio / Single

2009 Advertising Merit Award

5.0

Münchner Ticket-Center

27

Consumer Radio / Single

2009 Advertising Merit Award

5.0

Wuesthof (Kitchen knives)

Cut

Consumer Radio / Campaign

2009 Advertising Merit Award

5.0

Volkswagen AG

Parking

Consumer Television / Over :30 - Single - max. :90

2009 Advertising Merit Award

5.0

NISSAN CENTER EUROPE GmbH

Ceiling Cinema

Cinema Advertising / Single - Maximum 3 minutes

2009 Advertising Merit Award

5.0

Loewe Opta GmbH

Remote Control

Cinema Advertising / Single - Maximum 3 minutes

2009 Advertising Merit Award

5.0

WMF AG

WMF Pressure cooker

Cinema Advertising / Campaign

2009 Advertising Merit Award

5.0

IKEA Germany

"Bigger Storage Ideas"

Innovation in Advertising & Marketing / Single

2009 Advertising Merit Award

5.0

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

Begging Sculptures

Innovation in Advertising & Marketing / Single

2009 Advertising Merit Award

5.0

Procter & Gamble

Tide Board

Innovation in Advertising & Marketing / Single

2009 Advertising Merit Award

5.0

Amnesty international

Eye-Tracking

Innovation in Advertising & Marketing / Single

2009 Advertising Merit Award

5.0

Expedia.com GmbH

„Weather-Channel-Guerilla“

Innovation in Advertising & Marketing / Single

2009 Advertising Merit Award

5.0

stern Gruner+Jahr AG & Co KG

Fast news

Innovation in Advertising & Marketing / Single

2009 Advertising Merit Award

5.0

NISSAN CENTER EUROPE GmbH

Ceiling Cinema

Innovation in Advertising & Marketing / Single

2009 Advertising Merit Award

5.0

Air Berlin PLC & Co. Luftverkehrs KG

Annual Report 2007

Branding / Annual Report

2009 Design Merit Award

5.0

Quirin Bank AG

Hide and Seek Booklet

Branding / Booklet/Brochure

2009 Design Merit Award

5.0

Gastro & System GmbH

OCUI (open cuisine)

Corporate Identity / Corporate Identity - Campaign

2009 Design Merit Award

5.0

Schnapsbrennerei Dr. Thorsten Möller

Dr. Moeller’s Quince

Package Design / Single

2009 Design Merit Award

5.0

Anthony´s Garage Winery

Powerfuel

Package Design / Campaign

2009 Design Merit Award

5.0

Anthony´s Garage Winery

Oilchange

Package Design / Campaign

2009 Design Merit Award

5.0

Citroen Deutschland AG

Cornering lights

Collateral Design / Posters - Single

2009 Design Merit Award

5.0

tesa AG

Tesa Tape-Art

Collateral Design / Posters - Campaign

2009 Design Merit Award

5.0

Alpina Farben GmbH

The Alpina Wall Calendar 2009

Collateral Design / P.O.P. and In-Store - Single

2009 Design Merit Award

5.0

Nintendo of Europe

"Happy Brain Cells" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

2009 Design Merit Award

5.0

BMW Group

Mediatecture for the BMW Museum, Munich

Environmental Design / Single

2009 Design Merit Award

5.0

IKEA Germany

"Bigger Storage Ideas"

Environmental Design / Single

2009 Design Merit Award

5.0

Hornbach DIY /Home Improvement

THE HOUSE IF IMAGINATION

Environmental Design / Campaign

2009 Design Merit Award

5.0

Procter & Gamble

TIDE Longer Lasting Whites

Outdoor / Single

2009 Design Merit Award

5.0

tesa AG

Tesa Tape-Art

Outdoor / Campaign

2009 Design Merit Award

5.0

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