The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 25.0
Save as WWF
Agency: Jung von Matt / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Points: 20.0
MAD light bulb
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
Points: 15.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Collateral / Posters - Campaign
Points: 15.0
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Points: 10.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
Points: 10.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
Points: 10.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
Points: 5.0
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Points: 5.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Branded Content / Single
Points: 5.0
You're not you when you're hungry - Peacelord
Agency: BBDO Germany GmbH / Duesseldorf Client: Mars GmbH, Snickers Category: Collateral / Posters - Single
Points: 5.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Points: 5.0
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
Points: 5.0
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Points: 5.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
Pizza Digitale
Agency: Scholz & Friends / Hamburg Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
The Blank Frontpage Campaign
Agency: Scholz & Friends / Hamburg Client: Reporter ohne Grenzen e.V. Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
THE FORGOTTEN LETTER - The free Alzheimer mailing
Agency: Jung von Matt AG / Hamburg Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
Donate
Agency: BBDO Germany GmbH / Duesseldorf Client: Christoffel Blindenmission Deutschland e.V. Category: Public Service / Radio - Single
Points: 5.0
Perspective
Agency: Jung von Matt AG / Hamburg Client: Spiegel-Verlag GmbH & Co. KG Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Rear assist
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Nutzfahrzeuge Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
Points: 5.0
Perspective
Agency: Jung von Matt AG / Hamburg Client: Spiegel-Verlag GmbH & Co. KG Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
True Colours
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: A. W. Faber-Castell Vertrieb GmbH Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Rear assist
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Nutzfahrzeuge Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Child Lock
Agency: kempertrautmann gmbh / Hamburg Client: Beate Uhse TV Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Copy on Campaign
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
IKEA Store Opening
Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Out Of Home / Single
Points: 5.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
The grout marker billboard
Agency: kempertrautmann gmbh / Hamburg Client: edding international GmbH Category: Out Of Home / Single
Points: 5.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Green Pencil
Points:
20.0
Client:
Panini Verlags
Title:
MAD light bulb
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral / Posters - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
Builders of Tomorrow
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Mars GmbH, Snickers
Title:
You're not you when you're hungry - Peacelord
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Scholz & Friends Hamburg
Title:
Pizza Digitale
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Reporter ohne Grenzen e.V.
Title:
The Blank Frontpage Campaign
Category:
Public Service / Newspaper or Magazine - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Alzheimer Gesellschaft Baden-Wuerttemberg e.V.
Title:
THE FORGOTTEN LETTER - The free Alzheimer mailing
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Christoffel Blindenmission Deutschland e.V.
Title:
Donate
Category:
Public Service / Radio - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG Nutzfahrzeuge
Title:
Rear assist
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
A. W. Faber-Castell Vertrieb GmbH
Title:
True Colours
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG Nutzfahrzeuge
Title:
Rear assist
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Beate Uhse TV
Title:
Child Lock
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA Store Opening
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Consumer Television / Under $80K Budget - Single
Award:
2011 Advertising Merit Award
Points:
5.0