The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Lego Signs
Agency: Serviceplan / München Client: LEGO GmbH Category: Branding / Booklet/Brochure
Points: 5.0
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
Points: 5.0
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Points: 5.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Branded Content / Single
Points: 5.0
Scared Leaders
Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
The Red-Thread-Book
Agency: Ogilvy & Mather Advertising GmbH / Düsseldorf Client: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG Category: Typography in Design / Single
Points: 5.0
You're not you when you're hungry - Peacelord
Agency: BBDO Germany GmbH / Duesseldorf Client: Mars GmbH, Snickers Category: Collateral / Posters - Single
Points: 5.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Corporate Identity / Single
Points: 5.0
Loewe Individual 3D
Agency: Scholz & Friends / Berlin Client: Loewe Opta GmbH Category: Typography in Design / Single
Points: 5.0
edding digital highlighter
Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Points: 5.0
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Points: 5.0
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Points: 5.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Industrial Design/Product Design / Durable Goods
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
Points: 5.0
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Points: 5.0
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Points: 5.0
Bit.Code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Points: 5.0
Copy on Campaign - Motif: Aircraft
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Points: 5.0
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Points: 5.0
Pizza Digitale
Agency: Scholz & Friends / Hamburg Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
The Blank Frontpage Campaign
Agency: Scholz & Friends / Hamburg Client: Reporter ohne Grenzen e.V. Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Copy on Campaign
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Campaign
Points: 5.0
Infectious Passports
Agency: Ogilvy Frankfurt / Frankfurt Client: DKV (German Health Insurance) Category: Collateral Design / Posters - Campaign
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
THE FORGOTTEN LETTER - The free Alzheimer mailing
Agency: Jung von Matt AG / Hamburg Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
Warriors
Agency: Scholz & Friends / Berlin Client: ANDREAS STIHL AG & Co. KG Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
Donate
Agency: BBDO Germany GmbH / Duesseldorf Client: Christoffel Blindenmission Deutschland e.V. Category: Public Service / Radio - Single
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Collateral Design / Promotion
Points: 5.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral Design / Promotion
Points: 5.0
Skoda Fabia RS Microsite & Augmented Reality Game
Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
Points: 5.0
Interactive Presentation Tool – CLS Show Paris 2010
Agency: Atelier Markgraph GmbH / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Indoor Spaces
Points: 5.0
Perspective
Agency: Jung von Matt AG / Hamburg Client: Spiegel-Verlag GmbH & Co. KG Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
The BMW Light Wall „Reflection“
Agency: Serviceplan / München Client: BMW AG Deutschland Category: Outdoor Design / Single
Points: 5.0
Rear assist
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Nutzfahrzeuge Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
A Christmas Concert.
Agency: PLAN.NET / Serviceplan / Muenchen Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
Points: 5.0
Jelly Belly
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LC Lüscher Cake Category: Outdoor Design / Campaign
Points: 5.0
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt Client: Moto Waganari Category: Websites & Microsites / Durable Goods
Points: 5.0
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf Client: Bayer Vital GmbH Category: Outdoor Design / Campaign
Points: 5.0
Evil Costs
Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Outdoor Design / Campaign
Points: 5.0
Warriors
Agency: Scholz & Friends / Berlin Client: ANDREAS STIHL AG & Co. KG Category: Outdoor Design / Campaign
Points: 5.0
DRIVE THE MOBILOMBO - Deliver hope to Africa
Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR e.V. Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
Points: 5.0
MINIMALISM
Agency: webguerillas GmbH / München Client: MINI International Category: Craft / Animation / Motion Graphics
Points: 5.0
Perspective
Agency: Jung von Matt AG / Hamburg Client: Spiegel-Verlag GmbH & Co. KG Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
LEGO GmbH
Title:
Lego Signs
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
ISHR (International Society for Human Rights)
Title:
Scared Leaders
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Title:
The Red-Thread-Book
Category:
Typography in Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Mars GmbH, Snickers
Title:
You're not you when you're hungry - Peacelord
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Corporate Identity / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Loewe Opta GmbH
Title:
Loewe Individual 3D
Category:
Typography in Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
edding International GmbH
Title:
edding digital highlighter
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Typography in Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Industrial Design/Product Design / Durable Goods
Award:
2011 Design Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SAP
Title:
Bit.Code by Julius Popp
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Aircraft
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Scholz & Friends Hamburg
Title:
Pizza Digitale
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Reporter ohne Grenzen e.V.
Title:
The Blank Frontpage Campaign
Category:
Public Service / Newspaper or Magazine - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
DKV (German Health Insurance)
Title:
Infectious Passports
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Alzheimer Gesellschaft Baden-Wuerttemberg e.V.
Title:
THE FORGOTTEN LETTER - The free Alzheimer mailing
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
ANDREAS STIHL AG & Co. KG
Title:
Warriors
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Christoffel Blindenmission Deutschland e.V.
Title:
Donate
Category:
Public Service / Radio - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral Design / Promotion
Award:
2011 Design Merit Award
Points:
5.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral Design / Promotion
Award:
2011 Design Merit Award
Points:
5.0
Client:
SkodaAuto Deutschland
Title:
Skoda Fabia RS Microsite & Augmented Reality Game
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Interactive Presentation Tool – CLS Show Paris 2010
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Points:
5.0
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Outdoor Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Volkswagen AG Nutzfahrzeuge
Title:
Rear assist
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
BMW Motorrad International
Title:
A Christmas Concert.
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
LC Lüscher Cake
Title:
Jelly Belly
Category:
Outdoor Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Outdoor Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
Evil Costs
Category:
Outdoor Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
ANDREAS STIHL AG & Co. KG
Title:
Warriors
Category:
Outdoor Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Bischoefliches Hilfswerk MISEREOR e.V.
Title:
DRIVE THE MOBILOMBO - Deliver hope to Africa
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
MINI International
Title:
MINIMALISM
Category:
Craft / Animation / Motion Graphics
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
