The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Self-Promotion / Single or Series Points: 25.0
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Self-Promotion / Single or Series Points: 25.0
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single Points: 25.0
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Spatial Design / Indoor Spaces Points: 25.0
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single Points: 25.0
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces Points: 25.0
Don?t make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single Points: 25.0
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single Points: 25.0
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series Points: 15.0
Move On Agency: DDB Tribal Group / Düsseldorf Client: Deutsche Telekom Category: Television / Specials or One-time Screenings Points: 15.0
Athletes Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series Points: 15.0
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Outdoor - Series Points: 15.0
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO GmbH Category: Creative Use of Music Supporting A Brand Points: 15.0
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential Points: 15.0
Golf 7 Catalogue Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods Points: 15.0
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Product Design / Single or Series Points: 15.0
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Experiential Advertising / Installations Points: 15.0
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Design Does / Design for the Greater Good Points: 15.0
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single Points: 10.0
Vocal Coaching Website Agency: Red Rabbit / Hamburg Client: Your Music Category: User Experience Design / Interaction Design Points: 10.0
GS Caltex Pavillion. Energy Field Agency: Atelier Bruckner / Stuttgart Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces Points: 10.0
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Non-Broadcast / Online Points: 10.0
The World's Deepest Site Agency: Ogilvy & Mather Ukraine / Kyiv Client: Borjomi Category: Websites / Consumer Goods Points: 5.0
Offroad Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Consumer Television / 60 Second - Single Points: 5.0
Leaflet Agency: DDB Tribal Group / Berlin Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single Points: 5.0
Audi Social Stunt Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook Points: 5.0
Campaign with a view Agency: Ogilvy Germany / Frankfurt Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign Points: 5.0
20things 2011 Agency: SYZYGY / Bad Hombrug Client: SYZYGY Category: Social Media / Best Use of Social Media/Facebook Points: 5.0
Moormann macht Sitz / Moormann takes the chair Agency: jaeger & jaeger / Ueberlingen Client: Nils Holger Moormann Category: Collateral Design / Booklets and Brochures Points: 5.0
Still as good after 20 years. The German-Rail-Card. Agency: Ogilvy Germany / Frankfurt Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single Points: 5.0
Corporate Design Orchestre Symphonique Genevois Agency: KW43 BRANDDESIGN / Duesseldorf Client: Orchestre Symphonique Genevois Category: Brand Identity / Brand Identity - Campaign Points: 5.0
tunatunes Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: Followfish Category: Creative Use of Music Supporting A Brand Points: 5.0
The Big Bones Expert Agency: Saatchi & Saatchi Frankfurt / Frankfurt Client: Senckenberg World of Biodiversity Category: Experiential / Single Points: 5.0
Leica Corporate Design Agency: G2 Germany / Berlin Client: Leica Category: Brand Identity / Brand Identity - Campaign Points: 5.0
Athletes Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Campaign Points: 5.0
The talking window Agency: BBDO Proximity Duesseldorf GmbH / Duesseldorf Client: Sky Deutschland GmbH & Co. KG Category: Best Branded Content Channel / Single Points: 5.0
You + 1 Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Out Of Home / Billboards - Campaign Points: 5.0
Bed & Breakfast Agency: Publicis / Frankfurt Client: B&B Hotels Category: Out Of Home / Billboards - Campaign Points: 5.0
www.fiat500.de Agency: Leo Burnett / Duesseldorf Client: Fiat Germany Category: User Experience Design / Usability Points: 5.0
Fairy Tale Exhibition Agency: Krafthaus / Cologne Client: Goethe Institute Category: Spatial Design / Indoor Spaces Points: 5.0
Vivid Memories Agency: Ogilvy Germany / Duesseldorf Client: Raum D - studio for people with dementia Category: Spatial Design / Indoor Spaces Points: 5.0
Tini Agency: Leo Burnett Frankfurt / Duesseldorf Client: Akustika Spezial Category: Consumer Radio / Single Points: 5.0
The EVOC Indestructible Billboard Agency: Publicis / Munich Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0
Wailing Walls against Injustice Agency: Leo Burnett / Duesseldorf Client: Amnesty International Category: Spatial Design / Outdoor Spaces Points: 5.0
The world's most boring radio ad. Agency: Grabarz & Partner, Hamburg / Hamburg Client: Volkswagen Category: Consumer Radio / Single Points: 5.0
Table of Contents Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs Category: Product Design / Single or Series Points: 5.0
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Product Design / Single or Series Points: 5.0
Troy Davis - I am alive Agency: serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Non-Broadcast / Online Points: 5.0
Skyscrapers Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Posters - Campaign Points: 5.0

Haelssen & Lyon

The Tea Calendar

Self-Promotion / Single or Series

2013 Design Gold Pencil

25.0

Gruner + Jahr

Meltdown

Self-Promotion / Single or Series

2013 Design Gold Pencil

25.0

LEGO

LEGO Builders of Sound

Out Of Home / Transit & Outdoor Installations - Single

2013 Advertising Gold Pencil

25.0

LEGO

LEGO Builders of Sound

Spatial Design / Indoor Spaces

2013 Design Gold Pencil

25.0

LEGO

LEGO Builders of Sound

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Gold Pencil

25.0

BUND Berlin

Tree Concert

Spatial Design / Outdoor Spaces

2013 Design Gold Pencil

25.0

Volkswagen

Don?t make up and drive

Online Films & Video / Short Form - Single

2013 Interactive Gold Pencil

25.0

Innocence in Danger

The Daily Abuse

Public Service / Outdoor and Transit - Single

2013 Design Gold Pencil

25.0

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Point of Purchase and In-Store - Series

2013 Design Silver Pencil

15.0

Deutsche Telekom

Move On

Television / Specials or One-time Screenings

2013 Branded Entertainment Silver Pencil

15.0

The Coca-Cola Company

Athletes

Collateral Design / Outdoor - Series

2013 Design Silver Pencil

15.0

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Outdoor - Series

2013 Design Silver Pencil

15.0

LEGO GmbH

LEGO Builders of Sound

Creative Use of Music Supporting A Brand

2013 Branded Entertainment Silver Pencil

15.0

BUND Berlin

Tree Concert

Experiential

2013 Branded Entertainment Silver Pencil

15.0

Volkswagen

Golf 7 Catalogue

Mobile Applications/Sites / Durable Goods

2013 Interactive Silver Pencil

15.0

Haelssen & Lyon

The Tea Calendar

Product Design / Single or Series

2013 Design Silver Pencil

15.0

LEGO

LEGO Builders of Sound

Experiential Advertising / Installations

2013 Advertising Silver Pencil

15.0

Gruner + Jahr

Meltdown

Design Does / Design for the Greater Good

2013 Design Silver Pencil

15.0

The Coca-Cola Company

Open Happiness

Collateral Design / Outdoor - Single

2013 Design Bronze Pencil

10.0

Your Music

Vocal Coaching Website

User Experience Design / Interaction Design

2013 Interactive Bronze Pencil

10.0

Peopleworks Promotion Co.

GS Caltex Pavillion. Energy Field

Spatial Design / Outdoor Spaces

2013 Design Bronze Pencil

10.0

Volkswagen

Don't make up and drive

Non-Broadcast / Online

2013 Advertising Bronze Pencil

10.0

Borjomi

The World's Deepest Site

Websites / Consumer Goods

2013 Interactive Merit Award

5.0

Daimler

Offroad

Consumer Television / 60 Second - Single

2013 Advertising Merit Award

5.0

Henkel Loctite

Leaflet

Magazine / Full Page or Spread - Single

2013 Advertising Merit Award

5.0

Audi

Audi Social Stunt

Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

5.0

Schoeffel Outdoor Clothing

Campaign with a view

Magazine / Full Page or Spread - Campaign

2013 Advertising Merit Award

5.0

SYZYGY

20things 2011

Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

5.0

Nils Holger Moormann

Moormann macht Sitz / Moormann takes the chair

Collateral Design / Booklets and Brochures

2013 Design Merit Award

5.0

German Rail (Deutsche Bahn)

Still as good after 20 years. The German-Rail-Card.

Magazine / Full Page or Spread - Campaign

2013 Advertising Merit Award

5.0

The Coca-Cola Company

Open Happiness

Out Of Home / Billboards - Single

2013 Advertising Merit Award

5.0

Orchestre Symphonique Genevois

Corporate Design Orchestre Symphonique Genevois

Brand Identity / Brand Identity - Campaign

2013 Design Merit Award

5.0

Followfish

tunatunes

Creative Use of Music Supporting A Brand

2013 Branded Entertainment Merit Award

5.0

Senckenberg World of Biodiversity

The Big Bones Expert

Experiential / Single

2013 Branded Entertainment Merit Award

5.0

Leica

Leica Corporate Design

Brand Identity / Brand Identity - Campaign

2013 Design Merit Award

5.0

The Coca-Cola Company

Athletes

Out Of Home / Billboards - Campaign

2013 Advertising Merit Award

5.0

Sky Deutschland GmbH & Co. KG

The talking window

Best Branded Content Channel / Single

2013 Branded Entertainment Merit Award

5.0

Daimler

You + 1

Out Of Home / Billboards - Campaign

2013 Advertising Merit Award

5.0

B&B Hotels

Bed & Breakfast

Out Of Home / Billboards - Campaign

2013 Advertising Merit Award

5.0

Fiat Germany

www.fiat500.de

User Experience Design / Usability

2013 Interactive Merit Award

5.0

Goethe Institute

Fairy Tale Exhibition

Spatial Design / Indoor Spaces

2013 Design Merit Award

5.0

Raum D - studio for people with dementia

Vivid Memories

Spatial Design / Indoor Spaces

2013 Design Merit Award

5.0

Akustika Spezial

Tini

Consumer Radio / Single

2013 Advertising Merit Award

5.0

EVOC Sports

The EVOC Indestructible Billboard

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Merit Award

5.0

Amnesty International

Wailing Walls against Injustice

Spatial Design / Outdoor Spaces

2013 Design Merit Award

5.0

Volkswagen

The world's most boring radio ad.

Consumer Radio / Single

2013 Advertising Merit Award

5.0

T.D.G. Vertriebs

Table of Contents

Product Design / Single or Series

2013 Design Merit Award

5.0

Gruner + Jahr

Meltdown

Product Design / Single or Series

2013 Design Merit Award

5.0

Alive - Coalition to Abolish the Death Penalty

Troy Davis - I am alive

Non-Broadcast / Online

2013 Advertising Merit Award

5.0

Makita Power Tools

Skyscrapers

Collateral / Posters - Campaign

2013 Advertising Merit Award

5.0

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