The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations Points: 75.0
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics Points: 75.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media Points: 25.0
The MSC Magnifica Shiphorn Chor Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla Points: 15.0
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Package Design / Single or Series Points: 15.0
Flashback: Discover Berlin Agency: BBDO Group Germany GmbH / Berlin Client: Berlin Toursimus & Kongress GmbH Category: Interactive Advertising / Environmental / Experiential - Single Points: 15.0
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing Points: 15.0
Parking - Jury Agency: DDB Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single Points: 15.0
Get adopted Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign Points: 15.0
Parking - Jury Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single Points: 15.0
Get adopted Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign Points: 15.0
Audi LED Scoreboard Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church Client: Audi of America Category: Outdoor / Digital / Electronic Points: 15.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social Points: 15.0
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: User Experience Design - Web / User Experience Points: 15.0
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: User Experience Design - Mobile / Interface Design Craft Points: 15.0
The Game Report Agency: serviceplan / Munich + plan.net / Munich Client: Bytro Labs GmbH Category: Data & Human Experience / Data-Focused Design Points: 15.0
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations Points: 10.0
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series Points: 10.0
Retrospective Heinz Beier / Stamps Agency: beierarbeit / Bielefeld Client: beierarbeit Category: Self-Promotion / Single or Series Points: 10.0
Time-dynamic Model of Saxony Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces Points: 10.0
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories Points: 10.0
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games Points: 10.0
Parking - Grandstand Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single Points: 10.0
Flashback: Discover Berlin Agency: BBDO Group Germany GmbH / Berlin Client: Berlin Toursimus & Kongress GmbH Category: Innovation in Outdoor / Single Points: 10.0
Fire Brigade Bockhorst - The Call Agency: serviceplan / Munich Client: EGGER Retail Products GmbH Category: Radio / Consumer - Single Points: 10.0
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Architecture / Built Points: 10.0
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility Points: 10.0
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Experiential Advertising / Events & Competitions Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla Points: 5.0
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Integrated Branding / Consumer Campaign Points: 5.0
smart POP UP Billboards Agency: BBDO Group Germany GmbH / Duesseldorf Client: Mercedes-Benz Cars Vertrieb Deutschland Category: Collateral Design / Outdoor - Series Points: 5.0
Corporate Design halbacht Agency: jaeger & jaeger / Ueberlingen Client: Knoblauch halbacht GmbH Category: Brand Identity / Series Points: 5.0
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Design Craft / Printing & Paper Craft - Single or Series Points: 5.0
LSTea - A trip in the cup Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Design Craft / Printing & Paper Craft - Single or Series Points: 5.0
L'EAUNDRY Fragrance Laundry Detergent Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs GmbH & Co. KG Category: Package Design / Single or Series Points: 5.0
The Weddinglope Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg Client: Rosenthal GmbH Category: Product Design / Single or Series Points: 5.0
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Product Design / Single or Series Points: 5.0
L'EAUNDRY Fragrance Laundry Detergent Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs GmbH & Co. KG Category: Product Design / Single or Series Points: 5.0
LSTea - A trip in the cup Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Product Design / Single or Series Points: 5.0
ENERGETICON Agency: ATELIER BRÜCKNER / Stuttgart Client: ENERGETICON gGmbH Category: Experiences / Indoor Spaces Points: 5.0
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Interactive Craft / Sound Design Points: 5.0
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 5.0
The Germanwings Corridor Targeting Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf Client: Germanwings Category: Advertising on Mobile Devices / In-App Points: 5.0
The Universal Typeface Agency: DDB Group GmbH / Düsseldorf Client: BIC Category: Other Digital Solutions Points: 5.0
PIONEER Sound Ground Plan Agency: BBDO Group Germany GmbH / Berlin Client: PIONEER ELECTRONICS DEUTSCHLAND GMBH Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
Icon of the century Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Magazine / Full Page or Spread - Single Points: 5.0
BMW River Agency: serviceplan / Munich Client: BMW Group Category: Magazine / Full Page or Spread - Single Points: 5.0
Parking - Grandstand Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single Points: 5.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

2015 Cross-Platform Gold Pencil

75.0

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Gold Pencil

75.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Websites / Public Service / Non-Profit

2015 Interactive Gold Pencil

25.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Direct Marketing / Ambient Media

2015 Direct Gold Pencil

25.0

MSC Kreuzfahrt GmbH

The MSC Magnifica Shiphorn Chor

Experiential Advertising / Guerilla

2015 Cross-Platform Silver Pencil

15.0

Fedrigoni Fine Paper

The Paper Skin

Package Design / Single or Series

2015 Design Silver Pencil

15.0

Berlin Toursimus & Kongress GmbH

Flashback: Discover Berlin

Interactive Advertising / Environmental / Experiential - Single

2015 Interactive Silver Pencil

15.0

Fedrigoni Fine Paper

The Paper Skin

Direct Marketing / Dimensional Mailing

2015 Direct Silver Pencil

15.0

Volkswagen

Parking - Jury

Magazine / Full Page or Spread - Single

2015 Print & Outdoor Silver Pencil

15.0

Mars Inc.

Get adopted

Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Silver Pencil

15.0

Volkswagen

Parking - Jury

Outdoor / Billboards or Transit - Single

2015 Print & Outdoor Silver Pencil

15.0

Mars Inc.

Get adopted

Outdoor / Billboards or Transit - Campaign

2015 Print & Outdoor Silver Pencil

15.0

Audi of America

Audi LED Scoreboard

Outdoor / Digital / Electronic

2015 Print & Outdoor Silver Pencil

15.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Social Media / Best Integrated Campaign Led by Social

2015 Social Media Silver Pencil

15.0

Mammut Sports Group AG

#Project360

User Experience Design - Web / User Experience

2015 UX / UI Silver Pencil

15.0

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

User Experience Design - Mobile / Interface Design Craft

2015 UX / UI Silver Pencil

15.0

Bytro Labs GmbH

The Game Report

Data & Human Experience / Data-Focused Design

2015 UX / UI Silver Pencil

15.0

Daimler AG, smart/MM

The dancing Traffic Light

Experiential Advertising / Installations

2015 Cross-Platform Bronze Pencil

10.0

Fedrigoni Fine Paper

The Paper Skin

Collateral Design / Promotional Items - Single or Series

2015 Design Bronze Pencil

10.0

beierarbeit

Retrospective Heinz Beier / Stamps

Self-Promotion / Single or Series

2015 Design Bronze Pencil

10.0

Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)

Time-dynamic Model of Saxony

Experiences / Indoor Spaces

2015 Design Bronze Pencil

10.0

Mammut Sports Group AG

#Project360

Websites / Footwear, Clothing & Accessories

2015 Interactive Bronze Pencil

10.0

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

Mobile Applications / Branded Games

2015 Mobile Bronze Pencil

10.0

Volkswagen

Parking - Grandstand

Outdoor / Billboards or Transit - Single

2015 Print & Outdoor Bronze Pencil

10.0

Berlin Toursimus & Kongress GmbH

Flashback: Discover Berlin

Innovation in Outdoor / Single

2015 Print & Outdoor Bronze Pencil

10.0

EGGER Retail Products GmbH

Fire Brigade Bockhorst - The Call

Radio / Consumer - Single

2015 Radio Bronze Pencil

10.0

Daimler AG, smart/MM

The dancing Traffic Light

Architecture / Built

2015 Responsive Environments Bronze Pencil

10.0

Mammut Sports Group AG

#Project360

User Experience Design - Web / Utility

2015 UX / UI Bronze Pencil

10.0

Coca Cola Germany

Ursula`s Surprise

Experiential Advertising / Events & Competitions

2015 Cross-Platform Merit Award

5.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Ambient & Guerilla

2015 Cross-Platform Merit Award

5.0

Coca Cola Germany

Ursula`s Surprise

Integrated Branding / Consumer Campaign

2015 Cross-Platform Merit Award

5.0

Mercedes-Benz Cars Vertrieb Deutschland

smart POP UP Billboards

Collateral Design / Outdoor - Series

2015 Design Merit Award

5.0

Knoblauch halbacht GmbH

Corporate Design halbacht

Brand Identity / Series

2015 Design Merit Award

5.0

Fedrigoni Fine Paper

The Paper Skin

Design Craft / Printing & Paper Craft - Single or Series

2015 Design Merit Award

5.0

Haelssen & Lyon

LSTea - A trip in the cup

Design Craft / Printing & Paper Craft - Single or Series

2015 Design Merit Award

5.0

T.D.G. Vertriebs GmbH & Co. KG

L'EAUNDRY Fragrance Laundry Detergent

Package Design / Single or Series

2015 Design Merit Award

5.0

Rosenthal GmbH

The Weddinglope

Product Design / Single or Series

2015 Design Merit Award

5.0

Fedrigoni Fine Paper

The Paper Skin

Product Design / Single or Series

2015 Design Merit Award

5.0

T.D.G. Vertriebs GmbH & Co. KG

L'EAUNDRY Fragrance Laundry Detergent

Product Design / Single or Series

2015 Design Merit Award

5.0

Haelssen & Lyon

LSTea - A trip in the cup

Product Design / Single or Series

2015 Design Merit Award

5.0

ENERGETICON gGmbH

ENERGETICON

Experiences / Indoor Spaces

2015 Design Merit Award

5.0

SoundCloud

The Berlin Wall of Sound

Interactive Craft / Sound Design

2015 Interactive Merit Award

5.0

Daimler AG, smart/MM

The dancing Traffic Light

Direct Marketing / Ambient Media

2015 Direct Merit Award

5.0

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Digital Direct Marketing / Social Media & Viral Marketing

2015 Direct Merit Award

5.0

Germanwings

The Germanwings Corridor Targeting

Advertising on Mobile Devices / In-App

2015 Mobile Merit Award

5.0

BIC

The Universal Typeface

Other Digital Solutions

2015 Mobile Merit Award

5.0

PIONEER ELECTRONICS DEUTSCHLAND GMBH

PIONEER Sound Ground Plan

Newspaper / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

Coca Cola Germany

Icon of the century

Magazine / Full Page or Spread - Single

2015 Print & Outdoor Merit Award

5.0

BMW Group

BMW River

Magazine / Full Page or Spread - Single

2015 Print & Outdoor Merit Award

5.0

Volkswagen

Parking - Grandstand

Magazine / Full Page or Spread - Single

2015 Print & Outdoor Merit Award

5.0

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