The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign Points: 75.0
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design Points: 25.0
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul Client: Dot Incorporation Category: Integrated Digital & Physical Product Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building Points: 25.0
WhatsGerman Agency: Plan.Net / Munich + Serviceplan / Munich Client: Plan.Net Category: Mobile / Utility Points: 25.0
The Most Precious Gift Agency: Heimat Werbeagentur GmbH / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single Points: 25.0
Latest news from Turkey Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Packaging / Specialty Points: 15.0
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces Points: 15.0
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series Points: 15.0
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional Points: 15.0
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Digital / Social Media & Viral Marketing Points: 15.0
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Mobile Points: 15.0
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Campaign Points: 15.0
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Media Relations Points: 15.0
Latest news from Turkey Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Promotional / Promotional Items - Single or Series Points: 10.0
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Craft / Printing / Production - Single or Campaign Points: 10.0
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Television / Long Form - Single Points: 10.0
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Cinema Advertising Points: 10.0
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration Points: 10.0
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Publishing / Magazine - Campaign Points: 10.0
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign Points: 10.0
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Art Direction - Single or Campaign Points: 10.0
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Campaign Points: 10.0
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign Points: 10.0
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Experiential / Guerilla Points: 5.0
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Integrated Branding Points: 5.0
A musical corporate font Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna Client: Berliner Philharmonie Category: Typography / Typeface Design Points: 5.0
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna Client: Ötztal Tourismus Category: Promotional / Promotional Items - Single or Series Points: 5.0
Words of Welcome Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam Client: Verein für Berliner Stadtmission Category: Promotional / Promotional Items - Single or Series Points: 5.0
Ageing Wine Bottles Agency: Kolle Rebbe GmbH / Hamburg Client: Weingut Knipser Category: Promotional / Promotional Items - Single or Series Points: 5.0
L´EAUNDRY Agency: KOREFE / Hamburg Client: T.D.G. Vertriebs GmbH Category: Packaging / Mass-market Points: 5.0
Words of Welcome Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam Client: Verein für Berliner Stadtmission Category: Packaging / Specialty Points: 5.0
The Daily Catch Agency: Serviceplan / Munich Client: METRO Category: Packaging / Specialty Points: 5.0
Ageing Wine Bottles Agency: Kolle Rebbe GmbH / Hamburg Client: Weingut Knipser Category: Packaging / Specialty Points: 5.0
New Baraka – the first online shop for hope Agency: denkwerk GmbH / Köln Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design Points: 5.0
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Digital / Utility Design - Single Points: 5.0
Vitality Room Agency: thjnk ag / Hamburg Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces Points: 5.0
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Series Points: 5.0
Periscope Parking Drama Agency: Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne Client: Renault Category: Online Advertising / Banners Points: 5.0
The Soundlounge Poster Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: Self-Promotion Points: 5.0
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Visual Effects / Animation Points: 5.0
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus Client: Samsung Electronics Category: Experiential / Virtual Reality (VR) Points: 5.0
Project Germany Agency: Heimat Werbeagentur GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Experiential / Live Events Points: 5.0
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: User-Generated Content Points: 5.0
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna Client: Ötztal Tourismus Category: Integrated Digital & Physical Product Points: 5.0
Buchhandlung Heinrich Hugendubel – „Smartbon“ Agency: Interone BBDO / Munich Client: Buchhandlung Heinrich Hugendubel Category: Integrated Digital & Physical Product Points: 5.0
The Daily Catch Agency: Serviceplan / Munich Client: METRO Category: Ambient / P.O.P. & In-Store - Single Points: 5.0
The First Analog Webstore Agency: Heimat Werbeagentur GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Craft / Use of Digital Technology - Single or Campaign Points: 5.0
The First Analog Webstore Agency: Heimat Werbeagentur GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Direct Points: 5.0
smart - radically open / First Date Agency: BBDO GmbH / Berlin Client: Daimler AG, smart Category: Television / Short Form - Single Points: 5.0

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

2017 Social Media Gold Pencil

75.0

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Design / Digital Design

2017 Design Gold Pencil

25.0

Dot Incorporation

DOT. The first Braille Smartwatch.

Integrated Digital & Physical Product

2017 Intellectual Property Gold Pencil

25.0

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Social Engagement / Community Building

2017 Social Media Gold Pencil

25.0

Plan.Net

WhatsGerman

Mobile / Utility

2017 UX / UI Gold Pencil

25.0

Otto (GmbH & Co KG)

The Most Precious Gift

Craft - Animation / Animation - Single

2017 Moving Image Craft Gold Pencil

25.0

Reporters Without Borders

Latest news from Turkey

Packaging / Specialty

2017 Design Silver Pencil

15.0

Legacy

#Paintback

Immersive / Environmental / Outdoor Spaces

2017 Design Silver Pencil

15.0

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

2017 Design Silver Pencil

15.0

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Print / Flat & Dimensional

2017 Direct Marketing Silver Pencil

15.0

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Digital / Social Media & Viral Marketing

2017 Direct Marketing Silver Pencil

15.0

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Mobile

2017 Mobile Silver Pencil

15.0

Volkswagen AG

Countdown.

Broadcast / Any Length - Campaign

2017 Radio Silver Pencil

15.0

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Media Relations

2017 Public Relations Silver Pencil

15.0

Reporters Without Borders

Latest news from Turkey

Promotional / Promotional Items - Single or Series

2017 Design Bronze Pencil

10.0

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Craft / Printing / Production - Single or Campaign

2017 Direct Marketing Bronze Pencil

10.0

Volkswagen AG

Laughing Horses

Television / Long Form - Single

2017 Film Bronze Pencil

10.0

Volkswagen AG

Laughing Horses

Cinema Advertising

2017 Film Bronze Pencil

10.0

Dot Incorporation

DOT. The first Braille Smartwatch.

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Bronze Pencil

10.0

Amnesty International

Switch it off.

Publishing / Magazine - Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Amnesty International

Switch it off.

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Amnesty International

Switch it off.

Craft / Art Direction - Single or Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Amnesty International

Switch it off.

Craft / Photography - Single or Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Volkswagen AG

Countdown.

Online / Streaming Audio - Single or Campaign

2017 Radio Bronze Pencil

10.0

Legacy

#Paintback

Experiential / Guerilla

2017 Cross-Platform Merit Award

5.0

Legacy

#Paintback

Integrated Branding

2017 Cross-Platform Merit Award

5.0

Berliner Philharmonie

A musical corporate font

Typography / Typeface Design

2017 Design Merit Award

5.0

Ötztal Tourismus

Save me – the ski pass that saves lives

Promotional / Promotional Items - Single or Series

2017 Design Merit Award

5.0

Verein für Berliner Stadtmission

Words of Welcome

Promotional / Promotional Items - Single or Series

2017 Design Merit Award

5.0

Weingut Knipser

Ageing Wine Bottles

Promotional / Promotional Items - Single or Series

2017 Design Merit Award

5.0

T.D.G. Vertriebs GmbH

L´EAUNDRY

Packaging / Mass-market

2017 Design Merit Award

5.0

Verein für Berliner Stadtmission

Words of Welcome

Packaging / Specialty

2017 Design Merit Award

5.0

METRO

The Daily Catch

Packaging / Specialty

2017 Design Merit Award

5.0

Weingut Knipser

Ageing Wine Bottles

Packaging / Specialty

2017 Design Merit Award

5.0

YOU Stiftung – Bildung für Kinder in Not

New Baraka – the first online shop for hope

Digital / Website Design

2017 Design Merit Award

5.0

Samsung

Design your time

Digital / Utility Design - Single

2017 Design Merit Award

5.0

Swissôtel Hotels & Resorts

Vitality Room

Immersive / Environmental / Indoor Spaces

2017 Design Merit Award

5.0

Amnesty International

Switch it off.

Craft / Photography - Single or Series

2017 Design Merit Award

5.0

Renault

Periscope Parking Drama

Online Advertising / Banners

2017 Interactive Merit Award

5.0

CraftWork - a brand of ad agencyservices GmbH

The Soundlounge Poster

Self-Promotion

2017 Interactive Merit Award

5.0

Montblanc

Discover the Magic of Craft

Craft / Visual Effects / Animation

2017 Interactive Merit Award

5.0

Samsung Electronics

DISCOVR The World

Experiential / Virtual Reality (VR)

2017 Branded Entertainment Merit Award

5.0

HORNBACH Baumarkt AG

Project Germany

Experiential / Live Events

2017 Branded Entertainment Merit Award

5.0

Samsung

Design your time

User-Generated Content

2017 Branded Entertainment Merit Award

5.0

Ötztal Tourismus

Save me – the ski pass that saves lives

Integrated Digital & Physical Product

2017 Intellectual Property Merit Award

5.0

Buchhandlung Heinrich Hugendubel

Buchhandlung Heinrich Hugendubel – „Smartbon“

Integrated Digital & Physical Product

2017 Intellectual Property Merit Award

5.0

METRO

The Daily Catch

Ambient / P.O.P. & In-Store - Single

2017 Direct Marketing Merit Award

5.0

HORNBACH Baumarkt AG

The First Analog Webstore

Craft / Use of Digital Technology - Single or Campaign

2017 Direct Marketing Merit Award

5.0

HORNBACH Baumarkt AG

The First Analog Webstore

Innovation in Direct

2017 Direct Marketing Merit Award

5.0

Daimler AG, smart

smart - radically open / First Date

Television / Short Form - Single

2017 Film Merit Award

5.0

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