The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Adoptify
Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Location-Specific Video
Points: 2.0
Death Penalty
Agency: DDB Group Germany / Düsseldorf Client: Global 2000 Category: Craft / Illustration - Single or Campaign
Points: 2.0
Open your eyes
Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Campaign
Points: 2.0
The Refugee Résumé
Agency: Jung von Matt / Hamburg Client: Social-Bee Category: Print / Flat & Dimensional
Points: 2.0
Adoptify
Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Online Advertising / Banners
Points: 2.0
Eyes of Aleppo
Agency: Grey Germany / Duesseldorf Client: Deutsches Komitee für UNICEF e.V. Category: Innovation in Film / Television / Cinema
Points: 2.0
Hiding Kids
Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Craft / Photography - Single or Campaign
Points: 2.0
A statement for tolerance
Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice
Points: 2.0
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Innovation in Print & Outdoor / Ambient Media
Points: 2.0
The world’s first public search engine for parking spots
Agency: Heye GmbH / Munich + Mediaplus / Munich Client: BMW AG Category: Innovation in Print & Outdoor / Ambient Media
Points: 2.0
Escalating GIFs
Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising
Points: 2.0
Reverse Poems
Agency: SERVICEPLAN GERMANY / Munich Client: International Blue Cross Category: Print & Outdoor / Print - Campaign
Points: 2.0
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Public Relations
Points: 2.0
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Direction / Single
Points: 2.0
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Typography / Static
Points: 2.0
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London Client: BMW Group MINI Brand Management Category: Craft - Direction / Single
Points: 2.0
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single
Points: 2.0
Melanoma Campaign
Agency: HEIMAT / Berlin Client: German Cancer Aid Category: Publishing / Newspaper - Campaign
Points: 2.0
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg Client: Hälssen & Lyon GmbH Category: Promotional / Collateral Items - Single or Series
Points: 2.0
Fittle - The first 3D printed Braille puzzle
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg Client: LV Prasad Eye Institute/Ravensburger Category: Promotional / Collateral Items - Single or Series
Points: 2.0
Heavy Metal Hearing Test
Agency: Grey Germany / Duesseldorf Client: Barmer Category: User Activation
Points: 2.0
Escalating GIFs
Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Online / Short Form - Campaign
Points: 2.0
Christmas 2117
Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
Points: 2.0
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Points: 2.0
Hiding Kids
Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Points: 2.0
A statement for tolerance
Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Packaging / Specialty
Points: 2.0
The Refugee Résumé
Agency: Jung von Matt / Hamburg Client: Social-Bee Category: Data Visualization / Static
Points: 2.0
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg Client: Volkswagen Category: Television / Long Form - Single
Points: 2.0
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Experiential / Environmental / Ambient Media - Series
Points: 2.0
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Experiential / Environmental / Ambient Media - Series
Points: 2.0
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Craft - Animation / Single
Points: 2.0
High Voltage. About Stoned Birds and Flying Cats.
Agency: Jung von Matt / Hamburg + Sehsucht / Hamburg Client: EnBW AG Category: Craft - Animation / Single
Points: 2.0
Music in Sight
Agency: Jung von Matt/ AG / Hamburg Client: Hamburg Marketing, Elbphilharmonie Hamburg Category: Experiential / Environmental / Outdoor Spaces
Points: 2.0
Hiding Kids
Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 2.0
smart - Wounds of the city
Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Craft - Sound Design / Single
Points: 2.0
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Points: 2.0
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg Client: Volkswagen Category: Cinema Advertising
Points: 2.0
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Agency: Kolle Rebbe GmbH / Hamburg Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
Points: 2.0
smart emission cam.
Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Points: 2.0
Eatkarus
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
Dark Diaries
Agency: HEIMAT / Berlin Client: Free Democrats Category: Craft / Use of Visuals
Points: 2.0
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 2.0
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 2.0
smart - Full stop
Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 2.0
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Experiential / Events & Competitions
Points: 2.0
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg Client: Volkswagen Category: Online Films & Video / Long Form - Single
Points: 2.0
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Points: 2.0
BMW.com
Agency: Jung von Matt AG / Hamburg Client: BMW AG Category: Mobile / User Experience
Points: 2.0
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Location-Specific Video
Award:
2018 Film Merit Award
Points:
2.0
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Craft / Photography - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Deutsches Komitee für UNICEF e.V.
Title:
Eyes of Aleppo
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Merit Award
Points:
2.0
Client:
Coca-Cola GmbH
Title:
SnapSkate
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
BMW AG
Title:
The world’s first public search engine for parking spots
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
International Blue Cross
Title:
Reverse Poems
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
German Cancer Aid
Title:
Melanoma Campaign
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
LV Prasad Eye Institute/Ravensburger
Title:
Fittle - The first 3D printed Braille puzzle
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Barmer
Title:
Heavy Metal Hearing Test
Category:
User Activation
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
REWE
Title:
Ripecheck
Category:
Packaging / Specialty
Award:
2018 Design Merit Award
Points:
2.0
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Packaging / Specialty
Award:
2018 Design Merit Award
Points:
2.0
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Data Visualization / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
IKEA
Title:
Small Space Sitting
Category:
Experiential / Environmental / Ambient Media - Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Experiential / Environmental / Ambient Media - Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
EnBW AG
Title:
High Voltage. About Stoned Birds and Flying Cats.
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Hamburg Marketing, Elbphilharmonie Hamburg
Title:
Music in Sight
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2018 Design Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
smart - Wounds of the city
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Moving Image / Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Cinema Advertising
Award:
2018 Film Merit Award
Points:
2.0
Client:
Bischöfliches Hilfswerk MISEREOR e. V.
Title:
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
smart emission cam.
Category:
Online Films & Video / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Eatkarus
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Free Democrats
Title:
Dark Diaries
Category:
Craft / Use of Visuals
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
IKEA
Title:
Small Space Sitting
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
smart - Full stop
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft / Animation - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
BMW AG
Title:
BMW.com
Category:
Mobile / User Experience
Award:
2018 UX / UI Merit Award
Points:
2.0
