The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out of Home / Billboards & Transit
Points: 2.0
ReArranged
Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Photography
Points: 2.0
HORNBACH "Room of silence – Giving toilets a voice."
Agency: HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand Installations
Points: 2.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
The Macallan Visitor Experience
Agency: ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London Client: The Edrington Group Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf Client: Alzheimer Research Initiative Category: Publishing / Newspaper - Campaign
Points: 2.0
Re:Imagine Street ARt
Agency: Cheil Germany / Schwalbach am Taunus Client: Samsung Electronics Germany Category: Responsive Environments / User Activation
Points: 2.0
Adoptify
Agency: SERVICEPLAN Group / Munich Client: Tierschutzverein München e.V. Category: Digital & Online / Banners & Pop-ups
Points: 2.0
Scars of Democracy
Agency: SERVICEPLAN GERMANY / Munich Client: STROKE Art Fair Category: Websites
Points: 2.0
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites
Points: 2.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
No need to fly – around the world in Germany
Agency: Ogilvy / Germany Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf Client: Alzheimer Research Initiative Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft - Animation / Single
Points: 2.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Out-of-Home / P.O.P. & In-Store - Campaign
Points: 2.0
discovering hands - The Blind see more.
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf Client: discovering hands Category: Branding / Identity System
Points: 2.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Out-of-Home / Billboards & Transit - Campaign
Points: 2.0
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out-of-Home / Billboards & Transit - Campaign
Points: 2.0
Tested
Agency: Scholz & Friends / Berlin Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
Points: 2.0
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Innovation in Interactive
Points: 2.0
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich Client: Reporters Without Borders Category: Typography / Typeface Design
Points: 2.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Craft / Art Direction
Points: 2.0
Bundesverband "Das frühgeborene Kind" "Early Type"
Agency: Kolle Rebbe GmbH / Hamburg Client: Bundesverband "Das frühgeborene Kind" e.V. Category: Typography / Dynamic / In Motion
Points: 2.0
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
ReArranged
Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
Points: 2.0
Metalheads
Agency: Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
Points: 2.0
Perfect Fit
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Points: 2.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Promotional / Posters - Series
Points: 2.0
ReArranged
Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Photography
Points: 2.0
Loud against Nazis "#unfollowme. The hashtag against hate."
Agency: HEIMAT / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin Client: Laut gegen Nazis Category: Influencer Marketing / Multi-Channel
Points: 2.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin Client: HORNBACH Baumarkt AG Category: Promotional / Booklets & Brochures
Points: 2.0
PETA – Eye to Eye
Agency: Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg Client: PETA Deutschland e.V. Category: Craft - Visual & Audio Craft / Visual Effects
Points: 2.0
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Online Films & Video / Long Form - Single
Points: 2.0
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich Client: Reporters Without Borders Category: Craft / Typography
Points: 2.0
Stop The Water While Using Me! "Washazine"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
Points: 2.0
The Insect Concerto
Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Audio
Points: 2.0
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
Points: 2.0
The Insect Concerto
Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Points: 2.0
Fuit with a clean record
Agency: BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin Client: Antidote Vertriebs GmbH Category: Broadcast / Campaign
Points: 2.0
The all-new GLE, In the long run
Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin Client: Daimler AG Category: Cinema Advertising
Points: 2.0
Adoptify
Agency: SERVICEPLAN GROUP / Munich Client: Tierschutzverein München e.V. Category: Experiential Radio & Audio
Points: 2.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Innovation in Branded Entertainment
Points: 2.0
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Experiential / Environmental / Out of Home - Series
Points: 2.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Community Building
Points: 2.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin Client: HORNBACH Baumarkt AG Category: Physical Product
Points: 2.0
The Insect Concerto
Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Sound Design
Points: 2.0
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Experiential / Environmental / Wayfinding
Points: 2.0
The Insect Concerto
Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Use of Music
Points: 2.0
Featuring Alexa
Agency: SERVICEPLAN GERMANY / Munich Client: Too Many T’s Category: Innovation in Radio & Audio
Points: 2.0
The Insect Concerto
Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Innovation in Radio & Audio
Points: 2.0
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Award:
2019 Design Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Room of silence – Giving toilets a voice."
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
The Edrington Group
Title:
The Macallan Visitor Experience
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Alzheimer Research Initiative
Title:
Remember Me
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Samsung Electronics Germany
Title:
Re:Imagine Street ARt
Category:
Responsive Environments / User Activation
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Tierschutzverein München e.V.
Title:
Adoptify
Category:
Digital & Online / Banners & Pop-ups
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
STROKE Art Fair
Title:
Scars of Democracy
Category:
Websites
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Websites
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Alzheimer Research Initiative
Title:
Remember Me
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
discovering hands
Title:
discovering hands - The Blind see more.
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
toom hardware stores
Title:
Tested
Category:
Television & VOD / Short Form - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Typography / Typeface Design
Award:
2019 Design Merit Award
Points:
2.0
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Bundesverband "Das frühgeborene Kind" e.V.
Title:
Bundesverband "Das frühgeborene Kind" "Early Type"
Category:
Typography / Dynamic / In Motion
Award:
2019 Design Merit Award
Points:
2.0
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Metalheads
Category:
Online Films & Video / Short Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
Perfect Fit
Category:
Online Films & Video / Short Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Posters - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Laut gegen Nazis
Title:
Loud against Nazis "#unfollowme. The hashtag against hate."
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Merit Award
Points:
2.0
Client:
PETA Deutschland e.V.
Title:
PETA – Eye to Eye
Category:
Craft - Visual & Audio Craft / Visual Effects
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Craft / Typography
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Stop The Water While Using Me!
Title:
Stop The Water While Using Me! "Washazine"
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Merit Award
Points:
2.0
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Audio
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Antidote Vertriebs GmbH
Title:
Fuit with a clean record
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Daimler AG
Title:
The all-new GLE, In the long run
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
Tierschutzverein München e.V.
Title:
Adoptify
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Out of Home - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Physical Product
Award:
2019 Intellectual Property Merit Award
Points:
2.0
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Sound Design
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Wayfinding
Award:
2019 Design Merit Award
Points:
2.0
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Use of Music
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Too Many T’s
Title:
Featuring Alexa
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Merit Award
Points:
2.0
