The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Australia

Client

Title

Category

Award

Points

Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign Points: 25.0
'Chippendale printer leaflet' Agency: Saatchi & Saatchi Sydney / Sydney Client: Chippendale Printers Category: Branding / Booklet/Brochure Points: 25.0
Brain Idents Agency: US Sydney / Redfern Client: SBS Broadcasting Category: Broadcast Design / Campaign Points: 25.0
Everybody Hurts Agency: Grey / Melbourne Client: Transport Accident Commission Category: Online Films And Video / Public Service/ Non-Profit - Single Points: 25.0
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts Points: 15.0
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single Points: 15.0
'Country Australia Border Security - Nothing Soft Gets In' Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening Points: 10.0
'The Ross Family/The Smith Family/The White Family' Agency: Saatchi & Saatchi Sydney / Sydney Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign Points: 10.0
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single Points: 10.0
\'Sydney Writers\' Festival letterheads\' Agency: Saatchi & Saatchi Sydney / Sydney Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign Points: 10.0
Right Music Wrongs Agency: Droga5 Australia / East Sydney Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single Points: 10.0
The Killers 'Goodnight, travel well' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT FOUNDATION/UNICEF Category: Television / Specials or one-time screening Points: 5.0
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Film / Documentaries Points: 5.0
Civil War Online Agency: Soap Creative / Ultimo Client: Activision Category: Gaming & Branded Applications / Online gaming Points: 5.0
Lynx Instinct Agency: Soap Creative / Ultimo Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming Points: 5.0
Crossword Agency: Marketforce Communications / Perth Client: IKEA Category: Newspaper / Full Page or Spread - Single Points: 5.0
Kids Banking Agency: George Patterson Y&R / Brisbane Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
Wi Fries Agency: DDB Sydney Pty Limited / ULTIMO Client: McDonald's Category: Magazine / Full Page or Spread - Single Points: 5.0
Make it a thing of the past Agency: M&C Saatchi / Melbourne Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign Points: 5.0
Invisible Agency: JWT Melbourne / Richmond Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single Points: 5.0
Everybody Hurts Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single Points: 5.0
Madmen TV Show - Madison Products Agency: US Sydney / Redfern Client: SBS Category: Consumer Radio / Single Points: 5.0
Move When You Need To Agency: Three Drunk Monkeys / Sydney Client: Unwired Category: Consumer Radio / Campaign Points: 5.0
VB Regulars Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / Over :30 / Under :90 - Single Points: 5.0
Dove Love Agency: Clemenger BBDO/Melbourne Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single Points: 5.0
'Little Sister' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :30/:25 - Single Points: 5.0
Raise A Glass Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / :30/:25 - Campaign Points: 5.0
'Nana/Leak/Grass' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign Points: 5.0
VB Regulars Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign Points: 5.0
Madison Products Agency: US Sydney / Redfern Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign Points: 5.0
Drop The Bomb Agency: Clemenger BBDO Melbourne / Melbourne Client: Fosters: Carlton Draught Category: Experiential Advertising / Single Points: 5.0
The Great Christmas Paper Swindle Agency: Lowe Sydney / Sydney Client: Football Federation Australia Category: Experiential Advertising / Single Points: 5.0
Monuments Agency: Leo Burnett / Millers Point Client: WWF/Earth Hour Category: Experiential Advertising / Single Points: 5.0
64 Agency: Voice / Adelaide Client: Rio Coffee Category: Package Design / Single Points: 5.0
Civil War Online Agency: Soap Creative / Ultimo Client: Activision Category: Websites & Microsites / Branded Games Points: 5.0
Make the most of now Agency: Clemenger BBDO Sydney / Sydney Client: Vodafone Pty Ltd Category: Websites & Microsites / Consumer Goods Points: 5.0
Whale Song Agency: M & C Saatchi / Mark / Sydney Client: Optus Category: Websites & Microsites / Consumer Goods Points: 5.0
Baldrick Saves Xmas Agency: Droga5 Australia / East Sydney Client: Droga5 Sydney Category: Websites & Microsites / Self-Promotion Points: 5.0
CityGT Agency: JWT Melbourne / Richmond Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit Points: 5.0
Lions Agency: Marmalade Melbourne / Melbourne Client: VicRoads - Road Safety Category: Online Films And Video / Short Form - Single Points: 5.0
4320LA/SYD Agency: Droga5 Australia / East Sydney Client: V Australia Category: Online Films And Video / Short Form - Series/Episodes Points: 5.0
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Films And Video / Long Form - Series/Episodes Points: 5.0
Tomorrow can be different Agency: Clemenger BBDO Sydney / Sydney Client: St Vincent de Paul Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
370z Take the wheel Agency: WHYBIN\TBWA\TEQUILA / pyrmont Client: Nissan Australia Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
4320 Agency: Droga5 Australia / East Sydney Client: V Australia Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0

Lion Nathan

Pure Waters

Consumer Television / Commercials of var. length - Campaign

2010 Advertising Gold Pencil

25.0

Chippendale Printers

'Chippendale printer leaflet'

Branding / Booklet/Brochure

2010 Design Gold Pencil

25.0

SBS Broadcasting

Brain Idents

Broadcast Design / Campaign

2010 Design Gold Pencil

25.0

Transport Accident Commission

Everybody Hurts

Online Films And Video / Public Service/ Non-Profit - Single

2010 Interactive Gold Pencil

25.0

Lion Nathan

6 Beers of Separation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2010 Branded Entertainment Silver Pencil

15.0

Lion Nathan

Pure Waters

Consumer Television / Over :30 / Under :90 - Single

2010 Advertising Silver Pencil

15.0

Toyota Motor Corporation Australia

'Country Australia Border Security - Nothing Soft Gets In'

Television / Specials or one-time screening

2010 Branded Entertainment Bronze Pencil

10.0

Pedestrian Council of Australia

'The Ross Family/The Smith Family/The White Family'

Public Service / Newspaper or Magazine - Campaign

2010 Advertising Bronze Pencil

10.0

Panasonic

Cliff

Consumer Television / :30/:25 - Single

2010 Advertising Bronze Pencil

10.0

Sydney Writers\' Festival

\'Sydney Writers\' Festival letterheads\'

Corporate Identity / Campaign

2010 Design Bronze Pencil

10.0

Virgin Mobile Australia

Right Music Wrongs

Online Films And Video / Short Form - Single

2010 Interactive Bronze Pencil

10.0

MTV EXIT FOUNDATION/UNICEF

The Killers 'Goodnight, travel well'

Television / Specials or one-time screening

2010 Branded Entertainment Merit Award

5.0

Lion Nathan

6 Beers of Separation

Film / Documentaries

2010 Branded Entertainment Merit Award

5.0

Activision

Civil War Online

Gaming & Branded Applications / Online gaming

2010 Branded Entertainment Merit Award

5.0

Unilever Lynx

Lynx Instinct

Gaming & Branded Applications / Online gaming

2010 Branded Entertainment Merit Award

5.0

IKEA

Crossword

Newspaper / Full Page or Spread - Single

2010 Advertising Merit Award

5.0

Suncorp Bank

Kids Banking

Newspaper / Full Page or Spread - Campaign

2010 Advertising Merit Award

5.0

McDonald's

Wi Fries

Magazine / Full Page or Spread - Single

2010 Advertising Merit Award

5.0

Save the Children

Make it a thing of the past

Public Service / Newspaper or Magazine - Campaign

2010 Advertising Merit Award

5.0

Australian Childhood Foundation

Invisible

Public Service / Outdoor and Posters - Single

2010 Advertising Merit Award

5.0

Transport Accident Commission

Everybody Hurts

Public Service / Television - Single

2010 Advertising Merit Award

5.0

SBS

Madmen TV Show - Madison Products

Consumer Radio / Single

2010 Advertising Merit Award

5.0

Unwired

Move When You Need To

Consumer Radio / Campaign

2010 Advertising Merit Award

5.0

Fosters

VB Regulars

Consumer Television / Over :30 / Under :90 - Single

2010 Advertising Merit Award

5.0

Fosters Group: Pure Blonde

Dove Love

Consumer Television / Over :30 / Under :90 - Single

2010 Advertising Merit Award

5.0

Lion Nathan

'Little Sister'

Consumer Television / :30/:25 - Single

2010 Advertising Merit Award

5.0

Fosters

Raise A Glass

Consumer Television / :30/:25 - Campaign

2010 Advertising Merit Award

5.0

Lion Nathan

'Nana/Leak/Grass'

Consumer Television / :20 and Under - Campaign

2010 Advertising Merit Award

5.0

Fosters

VB Regulars

Consumer Television / Commercials of var. length - Campaign

2010 Advertising Merit Award

5.0

SBS Broadcasting

Madison Products

Integrated Branding / Integrated Branding Campaign

2010 Advertising Merit Award

5.0

Fosters: Carlton Draught

Drop The Bomb

Experiential Advertising / Single

2010 Advertising Merit Award

5.0

Football Federation Australia

The Great Christmas Paper Swindle

Experiential Advertising / Single

2010 Advertising Merit Award

5.0

WWF/Earth Hour

Monuments

Experiential Advertising / Single

2010 Advertising Merit Award

5.0

Rio Coffee

64

Package Design / Single

2010 Design Merit Award

5.0

Activision

Civil War Online

Websites & Microsites / Branded Games

2010 Interactive Merit Award

5.0

Vodafone Pty Ltd

Make the most of now

Websites & Microsites / Consumer Goods

2010 Interactive Merit Award

5.0

Optus

Whale Song

Websites & Microsites / Consumer Goods

2010 Interactive Merit Award

5.0

Droga5 Sydney

Baldrick Saves Xmas

Websites & Microsites / Self-Promotion

2010 Interactive Merit Award

5.0

VicRoads

CityGT

Mobile Applications/Sites / Public Service/ Non-Profit

2010 Interactive Merit Award

5.0

VicRoads - Road Safety

Lions

Online Films And Video / Short Form - Single

2010 Interactive Merit Award

5.0

V Australia

4320LA/SYD

Online Films And Video / Short Form - Series/Episodes

2010 Interactive Merit Award

5.0

Lion Nathan

6 Beers of Separation

Online Films And Video / Long Form - Series/Episodes

2010 Interactive Merit Award

5.0

St Vincent de Paul

Tomorrow can be different

Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Merit Award

5.0

Nissan Australia

370z Take the wheel

Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Merit Award

5.0

V Australia

4320

Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Merit Award

5.0

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