The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Australia

Client

Title

Category

Award

Points

Jetta - Memories Agency: DDB Sydney / Sydney Client: Volkswagen Category: Promos / Television Promo Points: 15.0
'Share a Coke' Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo Points: 15.0
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo Points: 15.0
One Way In. One Way Out. Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series Points: 15.0
Open up with Andre Agassi FIlm Series Agency: CumminsRoss / Melbourne Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings Points: 15.0
Crossing the Ice Agency: Naked Communications Sydney / Sydney Client: SONY Category: Online Branded Entertainment / Long-form Points: 10.0
Toll Booth Ice Agency: DDB Sydney / Sydney Client: Wrigleys Eclipse Category: Promos / Television Promo Points: 10.0
Pepsi Max Top Mates Agency: Clemenger BBDO Sydney / Sydney Client: Pepsi Max Category: Branded Applications / Branded applications Points: 5.0
The Paper Baron Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Branded Applications / Branded applications Points: 5.0
Impossible Airfield Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form Points: 5.0
Area 52 Agency: MediaCom / Sydney Client: Dell Alienware Category: Events and Installations Points: 5.0
Cocktail Mail Agency: George Patterson Y&R / Melbourne Client: Schweppes Category: Events and Installations Points: 5.0
Puma Love Run Agency: Ogilvy Group Melbourne / Melbourne Client: Puma Category: Events and Installations Points: 5.0
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Events and Installations Points: 5.0
Watermark Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Innovation in Branded Content Points: 5.0

Volkswagen

Jetta - Memories

Promos / Television Promo

2012 Branded Entertainment Silver Pencil

15.0

Coca-Cola South Pacific / Coca-Cola Amatil Team

'Share a Coke'

Promos / Television Promo

2012 Branded Entertainment Silver Pencil

15.0

7-Eleven Slurpee

BYO Cup Day

Promos / In-house Promo

2012 Branded Entertainment Silver Pencil

15.0

Toyota Motor Corporation Australia

One Way In. One Way Out.

Television / Reality/Unscripted Series

2012 Branded Entertainment Silver Pencil

15.0

Pernod Ricard - Jacobs Creek

Open up with Andre Agassi FIlm Series

Television / Specials or one-time screenings

2012 Branded Entertainment Silver Pencil

15.0

SONY

Crossing the Ice

Online Branded Entertainment / Long-form

2012 Branded Entertainment Bronze Pencil

10.0

Wrigleys Eclipse

Toll Booth Ice

Promos / Television Promo

2012 Branded Entertainment Bronze Pencil

10.0

Pepsi Max

Pepsi Max Top Mates

Branded Applications / Branded applications

2012 Branded Entertainment Merit Award

5.0

Australian Defence Force

The Paper Baron

Branded Applications / Branded applications

2012 Branded Entertainment Merit Award

5.0

Defence Force Recruiting/Royal Australian Air Force

Impossible Airfield

Online Branded Entertainment / Long-form

2012 Branded Entertainment Merit Award

5.0

Dell Alienware

Area 52

Events and Installations

2012 Branded Entertainment Merit Award

5.0

Schweppes

Cocktail Mail

Events and Installations

2012 Branded Entertainment Merit Award

5.0

Puma

Puma Love Run

Events and Installations

2012 Branded Entertainment Merit Award

5.0

7-Eleven Slurpee

BYO Cup Day

Events and Installations

2012 Branded Entertainment Merit Award

5.0

Diageo Australia

Watermark

Innovation in Branded Content

2012 Branded Entertainment Merit Award

5.0

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