The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Jetta - Memories
Agency: DDB Sydney / Sydney Client: Volkswagen Category: Promos / Television Promo
Points: 15.0
'Share a Coke'
Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
Points: 15.0
BYO Cup Day
Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo
Points: 15.0
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
Points: 15.0
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
Points: 15.0
Run with me
Agency: VML Australia / IdeaWorks / Sydney Client: Asics Category: Social Media / Location-Aware Services
Points: 10.0
Crossing the Ice
Agency: Naked Communications Sydney / Sydney Client: SONY Category: Online Branded Entertainment / Long-form
Points: 10.0
Evolve Skate
Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral Design / Posters - Campaign
Points: 10.0
Russell Falls
Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 10.0
Toll Booth Ice
Agency: DDB Sydney / Sydney Client: Wrigleys Eclipse Category: Promos / Television Promo
Points: 10.0
Tiguan - Cross Country
Agency: DDB Sydney / Sydney Client: Volkswagen Category: Branded Content / Television
Points: 10.0
Limited Edition
Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
Points: 10.0
Spotlight
Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Craft / Animation/Motion Graphics
Points: 5.0
Pepsi Max Top Mates
Agency: Clemenger BBDO Sydney / Sydney Client: Pepsi Max Category: Branded Applications / Branded applications
Points: 5.0
The Paper Baron
Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Branded Applications / Branded applications
Points: 5.0
Spotlight
Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Websites / Public Service/Non-Profit
Points: 5.0
Open Book
Agency: DDB Group Melbourne / RICHMOND Client: The Reach Foundation Category: Social Media / Best Use of Social Media
Points: 5.0
Egg
Agency: M & C Saatchi / Sydney Client: Steggles Category: Magazine / Full Page or Spread - Single
Points: 5.0
Spotlight
Agency: Leo Burnett / Millers Point Client: Australian Bureau of Statistics Category: Websites / Services
Points: 5.0
Mr Cook Identity
Agency: SML / Small Medium Large / Waterloo Client: Mr Cook Category: Corporate Identity / Campaign
Points: 5.0
How 'Speedkills' Killed Speed
Agency: Naked Communications Sydney / Sydney Client: Transport Accident Commission Category: Social Media / Best Use of Social Media
Points: 5.0
Car Park Challenge
Agency: WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont Client: NRMA Insurance Category: Mobile Applications/Sites / Branded Games
Points: 5.0
'Share a Coke'
Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Package Design / Package Design - Campaign
Points: 5.0
Impossible Airfield
Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form
Points: 5.0
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Area 52
Agency: MediaCom / Sydney Client: Dell Alienware Category: Events and Installations
Points: 5.0
Cocktail Mail
Agency: George Patterson Y&R / Melbourne Client: Schweppes Category: Events and Installations
Points: 5.0
The Moment
Agency: Clemenger BBDO Melbourne / Melbourne Client: BUPA Category: Consumer Television / Over 60 second - Single
Points: 5.0
Message Clouds
Agency: Clemenger BBDO / Brisbane Client: Energex Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Puma Love Run
Agency: Ogilvy Group Melbourne / Melbourne Client: Puma Category: Events and Installations
Points: 5.0
Game Signatures
Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral Design / Posters - Campaign
Points: 5.0
BYO Cup Day
Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Events and Installations
Points: 5.0
Watermark
Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Innovation in Branded Content
Points: 5.0
Game Signatures
Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral / Posters - Campaign
Points: 5.0
Enjoy the Ride
Agency: 303Lowe / Subiaco Client: The Office of Road Safety Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
Evolve Skate
Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral / Posters - Campaign
Points: 5.0
Banner+Aid
Agency: Abitlikethis / Melbourne Client: Banneraid Category: Interactive Advertising / Public Service/Non-Profit
Points: 5.0
The Gathering
Agency: Innocean Australia / Sydney Client: Kia Motors Australia Category: Branded Content / Online
Points: 5.0
Limited Edition
Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
AEG Tradesman Series - Simon Anderson
Agency: BMF Melbourne / Richmond Client: AEG Powertools Category: Online Films & Video / Long Form - Single
Points: 5.0
Making Tracks
Agency: DDB Sydney / Ultimo Client: Tourism Australia Category: Online Films & Video / Long Form - Series/Episodes
Points: 5.0
The Ship Song Project
Agency: The Monkeys / Sydney Client: Sydney Opera House Category: Online Films & Video / Music Videos
Points: 5.0
Sat Nav
Agency: SapientNitro / Surry Hills Client: Volvo Cars Category: Consumer Radio / Single
Points: 5.0
See The Person
Agency: Leo Burnett / Southbank Client: Scope Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Steal Banksy
Agency: Naked Communications / Sydney Client: Art Series Hotels Category: Experiential Advertising / Events and Competitions
Points: 5.0
Oil Spill
Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Points: 5.0
AUSTAR Takes Docos to Amazing
Agency: The Monkeys / Sydney Client: AUSTAR Category: Consumer Radio / Campaign
Points: 5.0
Plastic
Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Points: 5.0
Beer Rings
Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Points: 5.0
Surfrider
Agency: Leo Burnett / Millers Point Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Points: 5.0
Client:
Volkswagen
Title:
Jetta - Memories
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Promos / In-house Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation Australia
Title:
One Way In. One Way Out.
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pernod Ricard - Jacobs Creek
Title:
Open up with Andre Agassi FIlm Series
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Asics
Title:
Run with me
Category:
Social Media / Location-Aware Services
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
SONY
Title:
Crossing the Ice
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Scott Holding
Title:
Evolve Skate
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Lion Nathan
Title:
Russell Falls
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Wrigleys Eclipse
Title:
Toll Booth Ice
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Tiguan - Cross Country
Category:
Branded Content / Television
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Pepsi Max
Title:
Pepsi Max Top Mates
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Australian Defence Force
Title:
The Paper Baron
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
The Reach Foundation
Title:
Open Book
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Steggles
Title:
Egg
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Mr Cook
Title:
Mr Cook Identity
Category:
Corporate Identity / Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Transport Accident Commission
Title:
How 'Speedkills' Killed Speed
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
NRMA Insurance
Title:
Car Park Challenge
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Package Design / Package Design - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Defence Force Recruiting/Royal Australian Air Force
Title:
Impossible Airfield
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Dell Alienware
Title:
Area 52
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Schweppes
Title:
Cocktail Mail
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
BUPA
Title:
The Moment
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Energex
Title:
Message Clouds
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Puma
Title:
Puma Love Run
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Diageo Australia
Title:
Watermark
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The Office of Road Safety
Title:
Enjoy the Ride
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Scott Holding
Title:
Evolve Skate
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Banneraid
Title:
Banner+Aid
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Kia Motors Australia
Title:
The Gathering
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
AEG Powertools
Title:
AEG Tradesman Series - Simon Anderson
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
Making Tracks
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Sydney Opera House
Title:
The Ship Song Project
Category:
Online Films & Video / Music Videos
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volvo Cars
Title:
Sat Nav
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Scope
Title:
See The Person
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Art Series Hotels
Title:
Steal Banksy
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Surfrider Foundation
Title:
Oil Spill
Category:
Craft / Photography in Design - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
AUSTAR
Title:
AUSTAR Takes Docos to Amazing
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Surfrider Foundation
Title:
Plastic
Category:
Craft / Photography in Design - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Surfrider Foundation
Title:
Beer Rings
Category:
Craft / Photography in Design - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Surfrider Foundation
Title:
Surfrider
Category:
Craft / Photography in Design - Campaign
Award:
2012 Design Merit Award
Points:
5.0
