The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Stories For Every Journey
Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Points: 25.0
Road to Recovery
Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential / Events
Points: 25.0
Run That Town
Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Driver Fatigue Technology
Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Points: 25.0
Small World Machines
Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Other Digital Solutions
Points: 15.0
Air Rescue
Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential / Events
Points: 15.0
Stories For Every Journey
Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
Points: 15.0
adidas All Blacks all undefeated in 2013
Agency: Iris Worldwide / Sydney Client: Adidas Category: Social Media / Branded Social Post
Points: 15.0
The Poster Exam
Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Points: 10.0
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
Attention-Powered Car
Agency: Finch / Sydney + JWT / Sydney Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 10.0
Mailbooks For Good
Agency: BMF / Sydney Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Points: 10.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
Points: 10.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Instant Millionaire
Agency: George Patterson Y&R / Brisbane Client: Tatts Lotteries Category: Innovation in Print / Print
Points: 5.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Online Films & Video / Short Form - Single
Points: 5.0
Shade Cinema
Agency: GPY&R / Brisbane Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Video Stamp
Agency: Clemenger BBDO / Melbourne Client: Australia Post Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Air Force FM
Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Innovation in Radio / Radio
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Points: 5.0
Road to Recovery
Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential Advertising / Events and Competitions
Points: 5.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Online Films & Video / Interactive Video
Points: 5.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential Advertising / Installations
Points: 5.0
Eco Friendly Billboards
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Volunteer to promote volunteering
Agency: Leo Burnett Melbourne / Southbank Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Points: 5.0
Road to Recovery
Agency: Leo Burnett / Sydney Client: Diageo Category: Integrated Branding / Consumer Campaign
Points: 5.0
The Art of Noise
Agency: M&C Saatchi/Mark / Sydney Client: Noise International Category: Craft / Animation/Motion Graphics
Points: 5.0
I Am Anxiety
Agency: Marmalade / Melbourne Client: beyondblue Category: Craft / Copywriting
Points: 5.0
Re Sketchbooks
Agency: Re / Sydney Client: Re Category: Self-Promotion / Single or Series
Points: 5.0
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 5.0
Intelligent Sounds
Agency: The Monkeys / Sydney Client: Intel Category: Craft / Sound Design
Points: 5.0
Breakdown
Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Points: 5.0
Air Force FM
Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Vet
Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Points: 5.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne Client: Tourism Victoria Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Video Stamp
Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne Client: Australia Post Category: Digital Direct Marketing / Mobile
Points: 5.0
TrackMyMacca's
Agency: DDB / Sydney Client: McDonald's Australia Category: Digital Direct Marketing / Mobile
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Social Media / Branded Social Campaign
Points: 5.0
Phubbing - A Word Is Born
Agency: McCann / Melbourne Client: Macquarie Dictionary Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Durexperiment Fundawear
Agency: Havas Worldwide Australia / Sydney Client: Reckitt Benckiser Australia Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 5.0
The Most Powerful Arm
Agency: Finch / Sydney Client: Save Our Sons Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 5.0
The Art of Noise
Agency: M&C Saatchi / Sydney Client: Noise International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
Missing Person Pre-Rolls
Agency: VML / Sydney Client: Australian Federal Police Category: Social Media / Best Use of A Social Network
Points: 5.0
The First Taste
Agency: Saatchi & Saatchi / Sydney Client: TEDx Sydney Category: Broadcast and Moving Image / Short Films and Videos
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Publication Design / Book Cover Design
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential / Events
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Branded Games
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen Group Australia
Title:
Driver Fatigue Technology
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Westpac
Title:
Air Rescue
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Adidas
Title:
adidas All Blacks all undefeated in 2013
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
The Poster Exam
Category:
Public Service / Political - Print / Collateral - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Save Our Sons + Duchenne Foundation
Title:
The Most Powerful Arm Ever Invented
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Royal Automobile Club of Western Australia
Title:
Attention-Powered Car
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2014 Intellectual Property Bronze Pencil
Points:
10.0
Client:
The Footpath Library / Random House Australia
Title:
Mailbooks For Good
Category:
Design for the Greater Good / Government/Non-profit Initiated
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Websites / Travel, Entertainment & Leisure
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Tatts Lotteries
Title:
Instant Millionaire
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Brisbane City Council
Title:
Shade Cinema
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australia Post
Title:
Video Stamp
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The National Australia Bank
Title:
Footify FM
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Toyota Motor Corporation Australia
Title:
Eco Friendly Billboards
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
SEEK Volunteer
Title:
Volunteer to promote volunteering
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Footify FM
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Diageo
Title:
Road to Recovery
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Noise International
Title:
The Art of Noise
Category:
Craft / Animation/Motion Graphics
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
beyondblue
Title:
I Am Anxiety
Category:
Craft / Copywriting
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Re
Title:
Re Sketchbooks
Category:
Self-Promotion / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Save Our Sons + Duchenne Foundation
Title:
The Most Powerful Arm Ever Invented
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Intel
Title:
Intelligent Sounds
Category:
Craft / Sound Design
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nimble: Unexpected Happens
Title:
Breakdown
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nimble: Unexpected Happens
Title:
Vet
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Australia Post
Title:
Video Stamp
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's Australia
Title:
TrackMyMacca's
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Macquarie Dictionary
Title:
Phubbing - A Word Is Born
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Reckitt Benckiser Australia
Title:
Durexperiment Fundawear
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2014 Intellectual Property Merit Award
Points:
5.0
Client:
Save Our Sons
Title:
The Most Powerful Arm
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2014 Intellectual Property Merit Award
Points:
5.0
Client:
Noise International
Title:
The Art of Noise
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
TEDx Sydney
Title:
The First Taste
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2014 Design Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
