The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Australia

Client

Title

Category

Award

Points

Driver Fatigue Technology Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign Points: 25.0
The Poster Exam Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single Points: 15.0
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing Points: 15.0
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single Points: 10.0
Devondale Dairy Soft - Stepdad Steve Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single Points: 10.0
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 10.0
Instant Millionaire Agency: George Patterson Y&R / Brisbane Client: Tatts Lotteries Category: Innovation in Print / Print Points: 5.0
Eco Friendly Billboards Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Outdoor / Billboards and Transit - Campaign Points: 5.0
Breakdown Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single Points: 5.0
Vet Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single Points: 5.0
The Geekiest Promo - Klingon Agency: Marketforce / West Perth Client: Internode Category: Radio / Consumer - Single Points: 5.0
Volkswagen Genuine Parts - Canon Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Single Points: 5.0
The Geekiest Promo Agency: Marketforce / West Perth Client: Internode Category: Radio / Consumer - Campaign Points: 5.0
Who Am I Agency: The Brand Agency / Perth Client: Perth Zoo Category: Radio / Consumer - Campaign Points: 5.0
Volkswagen Genuine Parts Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign Points: 5.0
Air Force FM Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Innovation in Radio / Radio Points: 5.0
Footify FM Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions Points: 5.0
Road to Recovery Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential Advertising / Events and Competitions Points: 5.0
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential Advertising / Installations Points: 5.0
Footify FM Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign Points: 5.0
Road to Recovery Agency: Leo Burnett / Sydney Client: Diageo Category: Integrated Branding / Consumer Campaign Points: 5.0
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Public Service Integrated Branding / Public Service Integrated Campaign Points: 5.0
Air Force FM Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing Points: 5.0
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne Client: Tourism Victoria Category: Digital Direct Marketing / Websites, Microsites & Banners Points: 5.0
Video Stamp Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne Client: Australia Post Category: Digital Direct Marketing / Mobile Points: 5.0
TrackMyMacca's Agency: DDB / Sydney Client: McDonald's Australia Category: Digital Direct Marketing / Mobile Points: 5.0
Phubbing - A Word Is Born Agency: McCann / Melbourne Client: Macquarie Dictionary Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 5.0

Volkswagen Group Australia

Driver Fatigue Technology

Radio / Consumer - Campaign

2014 Advertising Gold Pencil

25.0

Defence Force Recruiting

The Poster Exam

Public Service / Political - Print / Collateral - Single

2014 Advertising Silver Pencil

15.0

Qantas Loyalty

Stories For Every Journey

Direct Marketing / Dimensional Mailing

2014 Advertising Silver Pencil

15.0

Coca-Cola

Small World Machines

Outdoor / Outdoor Installations and Ambient - Single

2014 Advertising Bronze Pencil

10.0

Murray Goulburn Co-Operative Ltd

Devondale Dairy Soft - Stepdad Steve

Consumer Television / :30/:25 - Single

2014 Advertising Bronze Pencil

10.0

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

2014 Advertising Bronze Pencil

10.0

Tatts Lotteries

Instant Millionaire

Innovation in Print / Print

2014 Advertising Merit Award

5.0

Toyota Motor Corporation Australia

Eco Friendly Billboards

Outdoor / Billboards and Transit - Campaign

2014 Advertising Merit Award

5.0

Nimble: Unexpected Happens

Breakdown

Consumer Television / 60 Second - Single

2014 Advertising Merit Award

5.0

Nimble: Unexpected Happens

Vet

Consumer Television / 60 Second - Single

2014 Advertising Merit Award

5.0

Internode

The Geekiest Promo - Klingon

Radio / Consumer - Single

2014 Advertising Merit Award

5.0

Volkswagen Group Australia

Volkswagen Genuine Parts - Canon

Radio / Consumer - Single

2014 Advertising Merit Award

5.0

Internode

The Geekiest Promo

Radio / Consumer - Campaign

2014 Advertising Merit Award

5.0

Perth Zoo

Who Am I

Radio / Consumer - Campaign

2014 Advertising Merit Award

5.0

Volkswagen Group Australia

Volkswagen Genuine Parts

Radio / Consumer - Campaign

2014 Advertising Merit Award

5.0

Australian Defence Force

Air Force FM

Innovation in Radio / Radio

2014 Advertising Merit Award

5.0

The National Australia Bank

Footify FM

Experiential Advertising / Events and Competitions

2014 Advertising Merit Award

5.0

Diageo

Road to Recovery

Experiential Advertising / Events and Competitions

2014 Advertising Merit Award

5.0

Coca-Cola

Small World Machines

Experiential Advertising / Installations

2014 Advertising Merit Award

5.0

National Australia Bank

Footify FM

Integrated Branding / Consumer Campaign

2014 Advertising Merit Award

5.0

Diageo

Road to Recovery

Integrated Branding / Consumer Campaign

2014 Advertising Merit Award

5.0

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Public Service Integrated Branding / Public Service Integrated Campaign

2014 Advertising Merit Award

5.0

Australian Defence Force

Air Force FM

Direct Marketing / Dimensional Mailing

2014 Advertising Merit Award

5.0

Tourism Victoria

Melbourne Remote Control Tourist

Digital Direct Marketing / Websites, Microsites & Banners

2014 Advertising Merit Award

5.0

Australia Post

Video Stamp

Digital Direct Marketing / Mobile

2014 Advertising Merit Award

5.0

McDonald's Australia

TrackMyMacca's

Digital Direct Marketing / Mobile

2014 Advertising Merit Award

5.0

Macquarie Dictionary

Phubbing - A Word Is Born

Digital Direct Marketing / Social Media & Viral Marketing

2014 Advertising Merit Award

5.0

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