The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Putting the 'Roid in Android
Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney Client: Sportsbet Category: Brand Transformation
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Points: 2.0
Palau Pledge
Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Print / Flat & Dimensional
Points: 2.0
Bachelors & Bachelorettes
Agency: AIRBAG / Melbourne + Leo Burnett / Melbourne Client: Australian Marriage Equality Category: User-Generated Content
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Online Advertising / Banners
Points: 2.0
Making the List
Agency: CHE Proximity / Australia Client: LEGO Australia Category: Online Advertising / Banners
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Stop The Horror
Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney Client: Go Gentle Australia Category: Interactive Video
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Film / Online
Points: 2.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne + Ogilvy PR / Melbourne Client: AAMI Category: Brand Voice
Points: 2.0
Palau Pledge
Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Branding / Identity System
Points: 2.0
Break Point
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Utility
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Digital / Banners & Pop-Ups
Points: 2.0
Adults Too
Agency: greyhealth group / Sudler & Hennessey / Sydney Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign
Points: 2.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Campaign
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Use of Technology
Points: 2.0
SMARTWiG, powered by The Star
Agency: Bashful / Sydney + TSE / Sydney Client: The Star Sydney Category: Experiential Radio
Points: 2.0
Stop The Horror
Agency: Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney Client: Go Gentle Australia Category: Craft - Direction / Single
Points: 2.0
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Direction / Single
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Innovation in Mobile
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Direct
Points: 2.0
Good Different - No Artificial Colours
Agency: BMF / Sydney + The Sweet Shop / Sydney Client: ALDI Australia Category: Television / Short Form - Single
Points: 2.0
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne Client: ANZ Category: Online / Short Form - Single
Points: 2.0
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Editing / Single
Points: 2.0
Lost Panda
Agency: Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles Client: Tile Category: Craft - Animation / Single
Points: 2.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Branded Social Post / Real-Time Response
Points: 2.0
The R Word
Agency: Marketforce / West Perth Client: Avivo Category: Branded Social Post / Real-Time Response
Points: 2.0
Joy Story: Joy & Heron
Agency: Passion Pictures / Melbourne + 180.ai Inc. / Beijing Client: JD.com Category: Craft - Animation / Single
Points: 2.0
VRecruitment
Agency: Host/Havas / Sydney Client: Defence Force Recruiting Category: Experiential / Virtual Reality (VR)
Points: 2.0
Lost Panda
Agency: Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles Client: Tile Category: Craft - Visual Effects / Single
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Web / User Experience
Points: 2.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Mobile / Utility
Points: 2.0
Inconvenience Stores
Agency: CHE Proximity / Australia Client: Swann Insurance Category: Experiential / Installations
Points: 2.0
Inconvenience Stores
Agency: CHE Proximity / Australia Client: Swann Insurance Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Points: 2.0
Break Point
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: User-Generated Campaign
Points: 2.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Branding
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Websites
Points: 2.0
Client:
Sportsbet
Title:
Putting the 'Roid in Android
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Australian Marriage Equality
Title:
Bachelors & Bachelorettes
Category:
User-Generated Content
Award:
2018 Film Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
LEGO Australia
Title:
Making the List
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Film / Online
Award:
2018 Film Merit Award
Points:
2.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
Utility
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Digital / Banners & Pop-Ups
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Pfizer - Prevenar 13
Title:
Adults Too
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
The Star Sydney
Title:
SMARTWiG, powered by The Star
Category:
Experiential Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
NZ Transport Agency
Title:
Rat's Tale
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
ALDI Australia
Title:
Good Different - No Artificial Colours
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
ANZ
Title:
ANZ #HOLDTIGHT
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
NZ Transport Agency
Title:
Rat's Tale
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Tile
Title:
Lost Panda
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Avivo
Title:
The R Word
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
JD.com
Title:
Joy Story: Joy & Heron
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Defence Force Recruiting
Title:
VRecruitment
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Tile
Title:
Lost Panda
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Web / User Experience
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Mobile / Utility
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
User-Generated Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0