The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Australia

Client

Title

Category

Award

Points

Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign Points: 75.0
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Promotional / Collateral Items - Single or Series Points: 25.0
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Utility Points: 25.0
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Mobile Advertising Points: 25.0
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Social Engagement / User-Generated Content Points: 25.0
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Social Media Points: 25.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney Client: Cochlear Category: Craft - Innovation in Moving Image Craft / Audio Points: 25.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Branded Content Points: 25.0
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding Points: 15.0
Digital Puppetry Agency: McCann / Melbourne Client: Melbourne International Film Festival Category: Experiential / Virtual Reality (VR) Points: 15.0
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising Points: 15.0
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology Points: 15.0
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Mobile Points: 15.0
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Media Relations Points: 15.0
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Brand Voice Points: 15.0
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Integrated Branding Points: 10.0
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Online / Short Form - Campaign Points: 10.0
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Digital Product Points: 10.0
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Applications Points: 10.0
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Mobile Advertising Points: 10.0
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Use of Technology Points: 10.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Film / Long Form Points: 10.0
Inconvenience Stores Agency: CHE Proximity / Australia Client: Swann Insurance Category: Experiential / Installations Points: 2.0
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Branding Points: 2.0
Putting the 'Roid in Android Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney Client: Sportsbet Category: Brand Transformation Points: 2.0
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign Points: 2.0
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential Points: 2.0
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Branding / Identity System Points: 2.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Websites Points: 2.0
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Online Advertising / Banners Points: 2.0
Making the List Agency: CHE Proximity / Australia Client: LEGO Australia Category: Online Advertising / Banners Points: 2.0
Stop The Horror Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney Client: Go Gentle Australia Category: Interactive Video Points: 2.0
ANZ #HOLDTIGHT Agency: TBWA\Melbourne / Melbourne Client: ANZ Category: Online / Short Form - Single Points: 2.0
VRecruitment Agency: Host/Havas / Sydney Client: Defence Force Recruiting Category: Experiential / Virtual Reality (VR) Points: 2.0
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Print / Flat & Dimensional Points: 2.0
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Digital / Banners & Pop-Ups Points: 2.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Direct Points: 2.0
Good Different - No Artificial Colours Agency: BMF / Sydney + The Sweet Shop / Sydney Client: ALDI Australia Category: Television / Short Form - Single Points: 2.0
Bachelors & Bachelorettes Agency: AIRBAG / Melbourne + Leo Burnett / Melbourne Client: Australian Marriage Equality Category: User-Generated Content Points: 2.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Film / Online Points: 2.0
Break Point Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Utility Points: 2.0
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Use of Technology Points: 2.0
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Innovation in Mobile Points: 2.0
Inconvenience Stores Agency: CHE Proximity / Australia Client: Swann Insurance Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign Points: 2.0
Break Point Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: User-Generated Campaign Points: 2.0
SMARTWiG, powered by The Star Agency: Bashful / Sydney + TSE / Sydney Client: The Star Sydney Category: Experiential Radio Points: 2.0
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Branded Social Post / Real-Time Response Points: 2.0
The R Word Agency: Marketforce / West Perth Client: Avivo Category: Branded Social Post / Real-Time Response Points: 2.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Web / User Experience Points: 2.0
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Mobile / Utility Points: 2.0

Myer

Give Registry

Integrated Campaign

2018 Public Relations Gold Pencil

75.0

Airbnb

Until We All Belong

Promotional / Collateral Items - Single or Series

2018 Design Gold Pencil

25.0

AAMI

AAMI SmartPlates

Utility

2018 Mobile Gold Pencil

25.0

Queensland Police

Disappearing Person Alerts

Mobile Advertising

2018 Mobile Gold Pencil

25.0

McDonald's Australia

Snaplications

Social Engagement / User-Generated Content

2018 Social Media Gold Pencil

25.0

McDonald's Australia

Snaplications

Innovation in Social Media

2018 Social Media Gold Pencil

25.0

Cochlear

The Hearing Test in Disguise

Craft - Innovation in Moving Image Craft / Audio

2018 Moving Image Craft Gold Pencil

25.0

Cochlear

The Hearing Test in Disguise

Branded Content

2018 Health, Wellness & Pharma Gold Pencil

25.0

Palau Legacy Project

Palau Pledge

Innovation in Cross-Platform / Integrated Branding

2018 Cross-Platform Silver Pencil

15.0

Melbourne International Film Festival

Digital Puppetry

Experiential / Virtual Reality (VR)

2018 Interactive Silver Pencil

15.0

McDonald's Australia

Snaplications

Mobile Advertising

2018 Mobile Silver Pencil

15.0

AAMI

AAMI SmartPlates

Use of Technology

2018 Mobile Silver Pencil

15.0

McDonald's Australia

Snaplications

Innovation in Mobile

2018 Mobile Silver Pencil

15.0

Myer

Give Registry

Media Relations

2018 Public Relations Silver Pencil

15.0

Airbnb

Until We All Belong

Brand Voice

2018 Public Relations Silver Pencil

15.0

Palau Legacy Project

Palau Pledge

Integrated Branding

2018 Cross-Platform Bronze Pencil

10.0

Airbnb

Until We All Belong

Online / Short Form - Campaign

2018 Branded Entertainment Bronze Pencil

10.0

AAMI

AAMI SmartPlates

Digital Product

2018 Intellectual Property Bronze Pencil

10.0

AAMI

AAMI SmartPlates

Applications

2018 Mobile Bronze Pencil

10.0

Victorian Government

Bushfire Alert Ad

Mobile Advertising

2018 Mobile Bronze Pencil

10.0

Queensland Police

Disappearing Person Alerts

Use of Technology

2018 Mobile Bronze Pencil

10.0

Cochlear

The Hearing Test in Disguise

Film / Long Form

2018 Health, Wellness & Pharma Bronze Pencil

10.0

Swann Insurance

Inconvenience Stores

Experiential / Installations

2018 Cross-Platform Merit Award

2.0

Airbnb

Until We All Belong

Integrated Branding

2018 Cross-Platform Merit Award

2.0

Sportsbet

Putting the 'Roid in Android

Brand Transformation

2018 Cross-Platform Merit Award

2.0

Cathay Pacific

Parfums De Voyage - a return journey through scent

Craft / Art Direction - Campaign

2018 Cross-Platform Merit Award

2.0

Cathay Pacific

Parfums De Voyage - a return journey through scent

Innovation in Cross-Platform / Experiential

2018 Cross-Platform Merit Award

2.0

Palau Legacy Project

Palau Pledge

Branding / Identity System

2018 Design Merit Award

2.0

Cochlear

The Hearing Test in Disguise

Websites

2018 Interactive Merit Award

2.0

Victorian Government

Bushfire Alert Ad

Online Advertising / Banners

2018 Interactive Merit Award

2.0

LEGO Australia

Making the List

Online Advertising / Banners

2018 Interactive Merit Award

2.0

Go Gentle Australia

Stop The Horror

Interactive Video

2018 Interactive Merit Award

2.0

ANZ

ANZ #HOLDTIGHT

Online / Short Form - Single

2018 Branded Entertainment Merit Award

2.0

Defence Force Recruiting

VRecruitment

Experiential / Virtual Reality (VR)

2018 Branded Entertainment Merit Award

2.0

Palau Legacy Project

Palau Pledge

Print / Flat & Dimensional

2018 Direct Marketing Merit Award

2.0

Victorian Government

Bushfire Alert Ad

Digital / Banners & Pop-Ups

2018 Direct Marketing Merit Award

2.0

Cochlear

The Hearing Test in Disguise

Innovation in Direct

2018 Direct Marketing Merit Award

2.0

ALDI Australia

Good Different - No Artificial Colours

Television / Short Form - Single

2018 Film Merit Award

2.0

Australian Marriage Equality

Bachelors & Bachelorettes

User-Generated Content

2018 Film Merit Award

2.0

Cochlear

The Hearing Test in Disguise

Innovation in Film / Online

2018 Film Merit Award

2.0

Transport Accident Commission (Victoria)

Break Point

Utility

2018 Mobile Merit Award

2.0

Victorian Government

Bushfire Alert Ad

Use of Technology

2018 Mobile Merit Award

2.0

Victorian Government

Bushfire Alert Ad

Innovation in Mobile

2018 Mobile Merit Award

2.0

Swann Insurance

Inconvenience Stores

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

2018 Print & Outdoor Merit Award

2.0

Transport Accident Commission (Victoria)

Break Point

User-Generated Campaign

2018 Print & Outdoor Merit Award

2.0

The Star Sydney

SMARTWiG, powered by The Star

Experiential Radio

2018 Radio Merit Award

2.0

Queensland Police

Disappearing Person Alerts

Branded Social Post / Real-Time Response

2018 Social Media Merit Award

2.0

Avivo

The R Word

Branded Social Post / Real-Time Response

2018 Social Media Merit Award

2.0

Cochlear

The Hearing Test in Disguise

Web / User Experience

2018 UX / UI Merit Award

2.0

AAMI

AAMI SmartPlates

Mobile / Utility

2018 UX / UI Merit Award

2.0

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